Show White Suit and Hat Not New Selling Technique Buffington Tells Students The marketing gimmick of using the white suit and made custom-made cowboy hat is a technique he has used in other areas before coming coming coming com com- ing to S Salt lt Lake Thomas Buffington told about students at t Utah Technical College who ho had assembled assembled assembled assem assem- bled to listen to him talk about tailing retailing Buffington said that he assumes another personality personal personal- ity when selling As As' himself himself himself him him- self Tommy Buffington he has an inferiority complex but as T. T Buff he is a superior superior super super- professional Although he receives some for his selling approach he admitted admitted admitted admit admit- ted I laugh at myself I have to The son of an evanglist he began sell selling ng as asa a boy and at 16 went to college to study marketing and mer mer- He built 17 department stores in Dallas and Houston by the time he was 25 Now he tr travels v ls nationwide as a consultant a doctor of retail firms he says This very shy person as he calls himself comes on strong in front of of the camera He n never ver practices prior to making a television spot They turn on the red light and I know I have 30 seconds to do it jt Sometimes Sometimes Sometimes Some Some- times I like to put other people on with me to show a little class Buffington says say he loves m marketing and and has an intuitive feel for selling Its It's necessary necessary sary to motivate a person to buy your product he saidI said I wont won't accept a job unless I can be successful I come on strong Buffington said he is motivated by three angels inspiration motivation and perspiration r- r |