| Show SMALL BUSINESSPEOPLE BUSINESS BUSINESSPEOPLE PEOPLE MEET AT Salespeople are central to retail business operation and the central purpose of management should be to support them Dennis Knapp general manager of told small business owners at a session held last week at Utah Technical college at Salt Lake The session was the first in a series in sales and marketing which will be conducted this year under the of the Small Business Administration and the American Association of Community and Junior Colleges Sam assistant district director for management assistance welcomed small business owners to the session held in the College Center at William Rice partner in the advertising advertising advertising advert advert- ising firm of Demiris Rice Associates discussed media advertising Knapp said the organization believes that the selection not the training of employees is most important Since customer service is central the store hires people who are nice You cant can't train people to be nice and that is the most important skill he said Rewarding salespeople salespeople salespeople sales sales- people for giving good customer service results in more sales per hour Rice a partner in the advertising advertising advertising advertis advertis- ing firm for 26 years told small business people that they should evaluate the available media determine what is best for their business and set a budget before making decisions on what advertising advertis advertis- ing media to use Direct mail is the most important part of advertising if the budget is small he said Five other term short-term training sessions for small business are scheduled within the next nine months according to Alton Hadlock SCORE volunteer for forthe forthe forthe the These sessions will in include include include in- in clude Cash Management for the Small Business Credit and Collections Women in Small Business Customer Survey and Selling and Computers for the Small Business Robert Cox coordinator for forthe forthe forthe the workshop said the college has been the primary organizer for the national training network in this federal region |
