Show AS THE EDITOR SEES IT A worl WORD TO OUR I 1 it pay paia s to 6 advertise when the nd ad vei tiding is properly ly done but if it la done clone in a manner almu the tha lost you can hope for or Js is to got cot your our name in print I 1 this may seam strange coral coming as brorn a newspaper publisher but it 1 Is ano 0 o when you advertise you want vant to a definite article article that thu people want to luy buy or you want to convince tle tie prospective buyer ot of a i deli nite pulley in business that bat will make it to his interest intel est to buy from you vou instead I 1 t 1 I of from your competitor advertising advert john smith grocer 13 anything except to keep jolin john smith in the public eye D everybody very knows john is there anyway dait tile the fact that john Is IB a consig consignment ament of goods of exceptional merit and that he will sell them at ai a specified price pi ice I 1 Is news of value t to every housewife it ls Is worth advertising it Is what the housewives ana ar looking for or it gets them to johns store ditore ed and that Is all an advertisement Is expected to do john jobia must d his own OMI selling people today read the ads la in the local papers it Is their source of 0 bustness business news neis something in which they are vitally interested it if they see sec your nd ad it may appeal to them thein add they may wander over to your store star e it your ad Is not there some othe merchants ad may catch their eye a and nd he gains while v title you lose advertise but advertise intelligently and the results in time will bo be sat I 1 the publisher of this paper is ready readi at all time s to give advertis advertising ini advice or I 1 any local dealer 01 our it knowledge of productive advertising has cost us much time and money it costs you nothing WHAT DO YOU DO do you live in this town fine so do we there way may be a few better ones but there are myriads of worse ones do you make as many of your purchases as poz possible sible in this town do you favor tile the home dealers who wh are a constantly coutt antly aiding and favoring the town in many vas ways or do you thoughtlessly thou it lessly climb int tho the old bus and cl drift away aay to somo other place and spend a good goo portion of your monty willoney that you have eartte i i in THIS community I 1 if our town ton Is worth living in it Is ik bith trading in III brother now that true MOST POWERFUL MAN molly people believe the speaker of the tha national house of atiles Is a more moio powerful nian than the president dont the president recommends laws but ut it is the prerogative or of the congress to enact them thein and it la Is difficult for any bill to become a law through an all act of congress con giess without out tile the consent of the sp speaker ealer ho he 1 i can call kill them all at will w rl impediments TO BUSINESS one impediment to business I 1 ery Is the oft repeated statement tint that 1 there Is no business to be had or that tile the far farmer riler has no lie money both tire aio incorrect conceived I 1 in thoughtlessness or ignorance coi constant repetition of n them is doin no ila good hut but much enuch harm haim in that it Is re larding economic recovery through the spreading or of a pessimistic beelin feeling regarding tile the future 1 I 1 there h N always business in every line of endeavor we are aie never completely om stagnant humanity would 1 cease to exist if it were so BO or revert to the low status of the beasts of tile the forest who live upon one another I 1 the farmer Is not without money he may not be flush he ha may even be in straightened circumstances but he Is always producing and disposing of his byproducts products and that brings man money ey which he in turn must spend in a i thousand ways i ibus business hiess Is not what it should be but it is a long way from the vanish ing point we of this community have much for which to be thankful even under present conditions we will have much more in the months to come ITTEL IT TELLS L S THE STORY the importance of tile the country newspaper was vas never more completely y demonstrated than since tile the opening of of tile tha present present bession bess lon of dongress congress our national law makers are wrestling with the economic problems that must be solved before the country can ahn be restored to normaleah nor normal maleAt at the sa same m 0 time being practical they are keeping I 1 ng one eye open i to the reaction of t their heir labors upon the home folks they can not depend entirely upon news reports carried in the big city dallies dailies the dailies do not bother much about abe he rural population where where then can the cona congressman essman or senator learn just what the small sma tofu resident and the farmer think of his course in the present emer emere oncy roncy do they approve or do they pass pasa aen ce n sure will his cour course aid A uen lien lie ho comes up for re cleckl will it kill him mint information can only conic from the country cu a r d getil ie e chief h t e t s bourcy ruthl of information in t the i country u n t r y 1 Is the country newspaper senators Sena tois and congressmen are eyeing tle country newt newspapers pApErs today aw asi never before they know not at what hour ft etlick 0 of dynamite way may explode i the federal government ended I 1 11 ie e fiscal year with people on its payrolls an increase Incie aue of over ovar abel t ia number humber last year theil tha payroll now averages a year not counting the army navior nav darlne c corps it Is COO a day mo moie rethard reth than arx we were pa paying ing for the game earno a orvice four years ago I 1 it if we are to pay increased t fixes va fit we make who Is lak loing the losses on what we dont doat nae nake |