| Show why advertised stores succeeded reason no 4 because the advertised store tells the public what bargains it has while the non advertised store does not A live enterprising merchant who is a good shrewd wide awake buyer has bargains all the time it is his principal job to keep on the lookout look out for special opportunities he watches the trade papers like a hawk he quizzes salesmen eal esmen he looks out for odd lots and bankrupt and fire damaged stocks if lie he is on his job he is continually making a wise selection between good and poor offers and always has things in his store that represent exceptional value the public hears about these exceptional chances in the advertised store it is not told and does not realize that such chances exist in the non advertised store even if that sto store has them the public then passes by the non advertised store because nothing has been suggested to convince anyone that anything is to be gained by bradin trading there |
