Show FRIENDLY advertising illustrating the present trend of good will advertising a plan adopted by a railroad in the south is interesting recognizing the important function of the local station agent through whom most patrons of the road have their only contact with the management and its policies the new advertising seeks to bring the agent in closer touch with his community this is IP done in a quarter page space in the local paper with a picture of the agent and a little sketch of his services with the road accompanied with reading matter explaining how he may be of greater service in advising the public concerning their traveling and shipping problems this is in line with the policy of many retail stores which include include pictures of their leading salespeople in their advertis advertising ing from time to time there is something about this kind of advertising which compels attention for nothing in the world is more interesting than people particularly local people intimate friendly advertising is to a great extent taking the place of the bombastic exaggerated style so prevalent a few years ago the new method is more pleasing and interesting hence more profitable to the advertiser |