| Show HERES THE TRUTH last week we head a mi chant roaring his head oj oft because of dull times theres nothing for us country merchants any more he complained what business there is goes to the mail order houses and city merchants we do not agree with him times are dull we admit but the business does NOT all 11 go to the mail order houses and city merchants aa 1 I of it comes to this town and a great deal more would come here if the local business houses were as alive and wide awake as the mail order houses and the city merchants the average buyer likes to feel that his trade is appreciated it pleases him when business houses make an effort to secure it hels he is not particularly interested in the firm that does not consider his patronage worth se seeking elking the trouble with many country towns A man opens up a business spends a couple of drill doll its ars in an announcement and then bottoms a chair rr 0 dan dalp cr les his legs over the counter waiting for the buyers i sh ish in if the editor suggests that an ad in the local paper imper would be an aid to business he cannot see it he thinks the two dollar announcement sufficient to inform people that he ba is onen oden for business it is sufficient for that ore one purpose but the mass of the people do not care a rap whether he be is there or somewhere else or nowhere at af all they are interested only in what they want to bua and the merchant who reaches them in the most forcible and convincing manner is the onn who sets cels s ets the trade the mail order man does this and so does the city merchant it is s only the small town merchant who expects to work up and hold onto business on a two doll collir ir I 1 alvr announcement the reason why mail houses and the city merchants get tha business and the country dealer collects called sa a I 1 lot 0 t of experience experienC 3 and grouches crouches When the business hougas of this town awake to the fact that adverl advertising wing DOES pay there will lie be more tr trading done here and less of our local honeywill money will be lost to us these are plain words but they are worth money to any local business house that heeds them instead of becoming huffy over hearing the truth |
