Show utah should set up fund to advertise state travelers see need for exploiting scenic wonders to draw more tourists utah needs an ade adequate quat nation to properly advertise its scenic attractions in the opinion jf f travelers who have visited this tate and who have declared that he scenery here excels that found n most sections of the world the appropriation should be nade by the legisla legislature tur it is pointed d out because the expenditure ot noney by visitors rs benefits t the he people generally and therefore the investment of money to bring i here should be made by he h people generally through leg action I 1 it is interesting to note that the I 1 total value of tourist trade in he united states will exceed four jillion five hundred million dol ars according to estimates of this amount it is estimated estima tc 1 that utah will receive approximately twenty five million dollars those who have studied the situation declare that with proper promotion it is not unreasonable to expect that tourist business can be developed into the states largest industry with estimates of value running to as high as one hundred million dollars annually after a ten year period of aggressive advertising promotion at the present time 35 states of the union have made advertising appropriations to attract the tourists and industries the federal government has ha found that the tourist dollar is distributed tri buted as follows retail merchandise 26 cents restaurants and cafes 21 cents hotels and tourist camps 17 cents automobile accessories gasoline ga solin and oil 12 cents confectioners confection ers 5 cents incidentals incidental 19 cents fortunately tourist travel provides one of the finest means we have for this redistribution of new money through the west the tourist dollar is a restless dollar it is forever changing hands making mailing its eternal brouna round from merchant to wage earner and back to merchant with a constant stream finding its way into tax channus channels the appropriation by the state of for the next year bear to properly adver advertise tiie scenic resources to the world should be as successful as promotion efforts used by private industry in this connection the efforts made in the past by individual chambers of commerce and other civic boards are to be commended and s uch such efforts should be enlarged upon in addition to this however utah as a state should tell tel the story of its scenic attractions money judiciously expended in this cause will bring more deop to the state and with them will come increased circulation of new money which circulates to all business and stimulates trade generally by the adoption of such a program g ram utah should draw a I 1 larger arger percentage of american tourists and should keep them here her e for a longer period our present revenue from this source should be increased many fold the undertaking will require thorough and careful planning to effect the proper coordination and correlation of all groups but it seems logical that the state government should lead the way in this promotion |