Roosevelt Standard | 1936-02-27 | Page 6 | Banks Plan Advertising

BANKS PLAN advertising substantial funds have been set aside from rom the reserves of 0 the american bankers association to finance the development by its advertising department ot of a service ot of informative newspaper advertisements setting forth in brief popular language the methods and policies under which banks operate their effective tices cices tor for protecting their depositors funds the services they render and the various ways in which they co operate with business in their own communities in fostering sound recovery and progress some banks are now using this material and it Is a available it at a moderate price tor for all of 0 the members in the association who care to use it in bringing about better public understanding in their own communities muni ties regarding banking and its services it has materially stimulated the use of 0 newspaper advertising among banks many favorable avo rable comments have beet been expressed regarding the informative i and constructive character ot of its messages it Is issued il in I 1 two sizes the larger size Is 3 columns 1 1 mus wide de py by 10 inches deep but 1 la some some instances subscribing banks have expanded this to occupy full pages in their local papers in order to a more emphatic effect four pieces of advertising copy are surl plied each month in n this serece