Show omen are nie buyers W 1 i women woman aro are the buyers ot of the nation very probably in a year th average woman makes a thousand or more purchases she buys man different kinds 0 of food scores 0 fabrics and wearing apparel shoes millinery toilet articles and many ther other things for her home to be able to sadge judge the ol 01 t bacht each she would have to be s chemist a metallurgist an engineer and a specialist in every line she is none of these so it 1 she has the choice she buys the goods she knows rather than ones she does not know and she la is going to have that choice as long as our pies present ent civilization lasts tor for she is boss of the home she governs the merchandise that hat enters it wad and she Is jealous of her prerogatives the retail merchants who want to win her patronage must make a bid for it convince her 0 of their the ir merchandise of 0 known value and then live up to the standard the they set iet for themselves for she Is a just but ruthless boss she never forgets nor forgive for givs she rewards loyal service loyalty Joy alty but he severely condemns broken faith her favor is the road to success her iA indifference difference dismal failure |