Show statistics SHOW THAT THE PEOPLE ON FARMS APPLY ANY NEW IDEAS i finn farra poop p rea read an and apparently 4 apply what t aty y th through tead aing I 1 ing studies of representative represents IV farms in three north ce central aral s states te indicate that 79 per cent ot of t the e tamers m rs take daily papers and 50 per cent take county weeklies white 93 per bant take one or more agricultural papers papers and 59 per cent ot of the farm homes subscribe to home economic magazines while these percentages may be too high for the country as a whole it Is evident that extension news arti ellas in the public press have an opportunity to influence large numbers of readers newspaper editors have foster fostered d thie the development of ext extension englon service la in both agriculture and home economics they have been especially interested te rested in boys and girls 4 11 club work Al members embers of the extension staff therefore have found that the newspapers are willing cooperators each state extension service maintains an editorial and news department which supplies information on tor for the press on results of experiment station investigations and other timely subject matter relating to forming farming and home making in many states extension agents con cod ider eider it one of their regular duties to prepare educational articles and timely information tor for local papers frequently reporters call regularly at the county extension office for news material the fact that part of the cost of preparing ithe news story etory and all the cost of its publication and distribution trib ution are borne by the publisher of the paper largely acco units tor for the small extension expenditure for this teaching means which is only 16 per cent of the extension exten alon budget nearly all of this cost coat is for time of extension workers in preparing copy for news articles approximately 13 per cent of farm anid home practices changed due to extension teaching trace to the influence of news articles originating with the extension service the low cost of the ithe extension service combined with relatively high returns accounts tor for the news services yield ing the largest returns per unit umit of cost of any extension tenson ex method the cost of influencing the adopt lou loci ot of practices through news stories is 50 60 per cent less than by any othet other extension agency it has been suggested that news articles largely relate to various extension activities and that therefore the influence credited to tl this Is should more properly be credited to the other means and agencies lit in a study of 2800 new articles from farm papers county weeklies and farm bureau me mews we pub i lither in different part darts of the i aty it was found that 49 per cent of th articles expressed the opinion 0 an extension acerit or specialist I 1 per cent dealt with tha work of the experiment expert ment station and 31 per cent cen related ithe 11 e eap exp of the e arivera ari nera and farm women leas licea tham 5 farmers per or c cent wre were based upon result demonstrations and what took place at a meeting meet lae atly no larger proportion of the influence of news s stories orlea can oe be credited to other extension means mea and agencies agen cles |