Show FARMERS LEARNING BENEFIT OF OPERATIVE cooperative CO marketing MAR KErING A ai k aa R ar 7 A E 4 gj T 7 I 1 i A busy grain elevator the purpose of which Is to effect savings for its tl members embers because it Is a operative cooperative co institution prepared by the united states department of agriculture see that butich bunch of horses over you yonder asked the former indicating six or seven animals Ivl which ilch were mere impatiently crowding against a fence in an endeavor to nibble some corn growing 1 just beyond the reach of their outstretched noses theres a marketing alesson lesson in what those horses are doing if they only knew it a little pushing la in unison would mould lay that fence flat but the trouble Is they dont understand find and so they wont push together then after a pause human folks are a bit like those horses A lot of them dont know how hom to push and pull in unison think of the un utilized power those animals have and think of the infinitely greater po power we intelligent huns humans have when we leai learn to operate cooperate co the word operation cooperation co 1 A good many farmers have learned its big advantages advantage but their number Is still small beside the millions who might benefit from it there Is the tillamook county Creati creamery ierY association for example I 1 continued the farmer a wonderful organization which lias has set a lot of people to thinking and all beauty of it 1 Is their achievements ari getting bigger every year recent figures from tillamook this farmers thoughts had been turned toward operative cooperative co marketing by reading a recent report from tillamook county creamery association in oregon composed of 23 25 farmer fanner factories which milich operate cooperate co in the sale of their products the report of the secretary manager for 1919 indicates that the total sales of cheese from these 25 f factories ac amounted to with additional receipts tor for whey cream of and for whey butter 2508 2506 with the estimated sales from miscellaneous sources amounting to 1805 the total for the year was in the first year of its existence 1909 1009 this organization handled pounds of milk and pounds of cheese and its sales totaled showing that the total sales almost quadrupled in ten years the sales tor for the entire decade reached the astonishing total of thus tar far the production for 1020 1920 is running 23 per tent cent ahead of 1919 1519 find and 1919 ans as 20 0 per cent over 1918 four factors have played nn an essential part in making this operative cooperative co achievement possible and they apply very generally to operative cooperative co marketing of farm products fl first t the farmers m were ere brought brou glit to clearly recognize the needs for united effort in solving their marketing second there was available in their conini communities a volume ol of business bulnes sufficient to make operation cooperation co worth while third given these two conditions the f fann arin ers met the need by adopting and e enforcing standards for their dairy pro products acts this has improved the quality of the output and has produced uniformity for mity thus making possible the effective use of a brand and of advertising on a large scale fourth the association has employed efficient sales liles methods standardization essential tile the difficulty of pooling the output of several cheese factories in tillamook county lay in the absence of 0 standardization in consequence the association engaged an inspector and placed him in general supervision over the cheese making of the member factories from the start this inspector has made regular visits to each plant alving suggestions and as assistance when nee needed deti tile the money spent in his salary has repaid the association many times over the cheese Is inspected and it if found to conform to the standard set up by the die association Is sold tinder the organizations brand this brand has become known in nearly every market on the pacific coast faid the he deput reputation a which has been built up for this associations cheese gives lot hat body a decided advantage in the markets in many i other lother lines the io principle has lag been tried novt with pronounced success no notably bably tably IQ in fruit and vegetable inar marketing grain elevator companies and coop co op ernthie epatia e creameries crea meries merles F farmers have niso also proved the value of operative cooperative co purchasing cli anyone interested in coop co op marketing or purchasing should write for information to the bureau of markets market united states department of agriculture washington D C whose experts have made a careful study of the subject |