Show WOMAN mm EXPERT IN HOME efficiency FOR STEPHENS STEPHEN BILL MRS CHRISTINE FREDERICK SAYS IT WILL AID CONSUMERS INSURES STANDARD QUALITY consumers in small towns and rural communities are victims of discrimination by big store methods which entourage encourage substitution of unidentified goods st at high figures mrs christine frederick erIck household efficiency expert and consulting household editor ot of the ladles ladies bome journal the now new york evening sun successful farming nud and various other oilier publications recently appeared before tho the interstate and foreign commerce Com merco committee of the alie rouse house ot of in washington in support of the ashurst bill this measure according to its title iv Is designed to protect the public against dl dishonest advertising and false pre tenses in merchandising tile bill 1111 will legalize standard fonn folin prices and prevent price cutting of trade marked goods by big city stores for the purpose of giving the false impression that all their other arti articles cies are proportionately low price cutting Is merely bait to lure customers so that articles of interior inferior merit may bo be substituted at high prices PI 1 I appear before the committee purely in the interest ot of tile consumer said sirs mrs frederick anil and I 1 do not care about the rights or wrongs 7 A 1 az iw V V 1 4 j je V 6 j P r MR MRS CHRISTINE FREDERICK of retailer or nis inn except as lisas affect the consumer there Is id greit need that the woman consumer who iho spends most of it the family income for articles used in the lome should be buy bay with the least ranc the least and tho least N uste I 1 belkle that a uniform diee atte a on an identified article la Is one of tile ilic duct chief moons by which tills this most dosed end can lie be obtained sirs mrs Pre I derick declared that eliat tho pas passage ge of the ashurst bill ta will result in greater household efficiency in buying for the following reasons first it t will help tho the consumer establish a standard etan dard in all pur chasing second it wi wit guarantee to the tha consumer a continuance of thos thong a standards ones once they ar e estai mhd y f V A third it will give a wider di dla trib ution to more kinds of products that the consumer daily buys W 4 fourth it will save the consumers money because the fixed price will guarantee a permanent dependable pen dable supply of articles I 1 fifth it will be especially hel delp ll 11 bolto farm women and small town consumers who are now victims of discrimination sixth it will make it possible for the homemaker to practice more efficient and less wasteful buying methods seventh it will guarantee to tho the consumer that the goods which she buys TO are made under honorable standards atan darda of manufacture fair pay and sanitary conditions in her argument for identified articles mrs frederick frederic sold said it was admitted that cut prices tend to drive such articles from the mark market et an and d she eho was vaa merely showing tile the interest that the consumer has in having nr ar tides she buys so marked ind and branded that they can bo be identified suppose for the sake of argument that there Is 13 no sich thing us as an identified article said bald mrs fred erick crick it if there la Is no means of didenti dying say a round pound of butter or a piri paly of hosiery then every purchase or of 0 one ne of those necessities becomes an experiment in each case I 1 must make a test which takes time trouble and money and which la Is worthless in tho the end because should I 1 find tile tho article satisfactory I 1 cant be bo certain of getting the same tiling thing again and ifft Is unsatisfactory I 1 cant be certain of avoiding it I 1 do not seo see how hom you can have a standard quality duality with outa standard price the trade mark on an article the approved standard price and standard qua quality liti protect tho the consumer because they are a guarantee that the manufacturer will continue that standard price juggling des destroys the stand aril ard which manufacturers have se set and tempts them sometimes almost forces them to kliwer abe quality what Incent incentive tva can manufacture a i have to a hagli standard of louty if 1 the price Is constantly cut |