Show Casually Observing Cliff HE WHO NOT HIS OWN THE SAME SHALL NOT BE and National Newspaper Week is our one li st chance the year to toot our wn so TOOT EVERYBODY IN our trade I area reads the As r result of several years of intensive circulation effort and the merger of the Roosevelt Standard and Uintah Basin Rc-j practically everyone in j J Western part of the Uintah Basin is a subscriber to the Uintah Basin TOOT THERE IS a smaller circulation of out-of-town news-PaPers in our area than in any comparable-sized trade that we know This means we are doing a job you providing more of the news and features that you to read than our larger this js to your advantage as It that fewer Basin people are being exposed to the advertising messages of big city TOOT Your advertising message has more in the because with only one newspaper split and you get a fast reaction to your advertising TOOT When you compare the Uintah Basin Standard with newspapers In towns of this size in Utah you will see that we are doing first-rate job by providing a newsy paper With more complete coverage of our area In newe and circulation than any we know at reasonable most comparable Newspapers are the only advertising media that know Of which has not lost a large part of its audience or circulation to growth in advertising revenues in the face of tremendous television We believe this to mean that the people will still want newspapers and that merchants all over the country still recognize that the newspaper is the best See page 8 Casually from and most economical advertising medium of them WHEN YOU WANT TO TOOT YOUR HORN YOU TOOT IT BETTER IN THE When you were bandits and brigands r an mobs and now they rule c-o IT PAID OFF Last August L. M. Swasey of Boneta purchased a Presto Pressure Cooker from a Roosevelt When she arrived the cooker was missing from her It had been lost somewhere between Altamont and her home in A call or two were made without Her next phone call was to the Standard office to run the following classified ad in our LOST PRESTO Pressure lost between Roosevelt and Boneta between 1 and 3 p.m. Return to Ashton's Roosevelt or phone MA Swasey sent her check to pay the cost of the and at the bottom of the statement she penned this brief ad finally brought my cooker back in THOSE LITTLE old classified ads really pay as testified by c-o THE LAST WORD platforms are for one party to stand and the other to jump |