Show YOU i A LIFT p AMERICAN DAIRY OF UTAH WHILE CAR PRICES WENT UP THROUGHOUT THE Mf M M PRICE OF THIS CAR WENT DOWN Wl MM Here's Bood Ford has priced many of its ft models than corresponding 1957 fl J Ford Custom are priced as much as lower T W J V f 9 iff j than last This is based on a comparison of Jm I A retail 3 Who'd ever guess it's the lowest priced f PH three In case you haven't yet gotten around to pricing this elegantly f W styled 58 Ford Custom put i- 1 your mind at When you com- R pare manufacturers' suggested retail c delivered you'll find that this Ford is priced lower than any sedan w in its And Ford has the lowest- 1 V priced station wagon and convert- But The 58 AROUND THE FORD'S THE VALUE LEADER IN L. L. Motor PHONE 33 ROOSEVELT |