Show Utah Highway 40 Clubs Form Federation Charles Henderson of Vernal President at Meeting Sunday Utah Clubs Plan Good Will Banquet Charles Henderson of Vernal was elected president of the federation of Utah U. S. highway 40 at a meeting of representatives of the He-ber City and Roosevelt organizations held here Sunday Lowe Ashton of City was named vice-president and B. Wallis of Vernal was appointed Lowe president of the federation during the past presided at the meeting and discussed last year's advertising Advertising means used by the organization last year were strip map pamphlets which were distributed by him personally in all modern and up to date service stations and tourist parks be- tween Salt Lake City and San picture post cards of scenic attractions along the highway sold in drug stores and service station the a j page ad in the scenic edition of I the Salt Lake Tribune and a tion picture film of scenes along I the From his experience and experience of past leaden of t the organization Ashton said i he believed the strip map lets and post cards to be very successful in advertising the high- People between Salt Lake City and San Francisco were anxious to get hold of literature describing this route and greatly favored he He recommended that in the future the pamphlets be distributed widely from St. to San The post cards sold very well and many tourists pur- chased them to send to friends m other parts of the He believed the large sum of money spent in advertising in the Salt Lake Tribune's scenic edition could bo put to better The he were not successful and were never Praises Local Publication Ashton gave considerable praise to the U. S. Highway 10 Scenic edition published by the Roosevelt the Vernal Express and the Wasatch Wave which he said was very favorably I received and highly valued by He recommended that this annual publication also be distributed widely between St Louis and San After hearing Ash ton's reports plans for the 1941 advertising campaign were The Vernal club was requested Lo direct the work of publishing pamphlets and the Heber City club the post Good Will Because Roosevelt Is the only Eastern Utah town not organized and because enthusiasm for the U. S. 40 federation lags plans were discussed for a good will banquet and dance to be held here in the very near No definite date was W. L. Mullins and George H. Harrison were appointed on a committee to form an organization in the town and make arrangements for the banquet which will be attended by members of the Heber City and Roosevelt clubs in Utah and the Craig and Steamboat clubs in Mr Mullins reported that in j years past Roosevelt had not received due share in the advert ing The name of the I town had been left off some of the strip maps and last year s post cards sponsored by the organization were all pictures of Vernal and Ashley To secure the good will of Roosevelt plans were made to hold the meeting Preceding the banquet a meeting of officers and directors of the Utah association of U. S. 10 clubs will be Three members of each club are to be appointed to the board of directors of the |