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Show THE RICH COUNTY REAPER. RANDOLPH. UTAH Streamlined Distribution Increases Farm Income Consumers Heeded, Marketing Plans Are Developed, Standards Raised. 232,000 More figures of the depart- Latest ment of agriculture reveal that there were 232,000 more persons employed on American farms on June 1 than on the same date a year ago. sTMESCRE past built consumer resistance to better grades during peak movements, are being reduced. For years Jefferson- county, Kentucky, growers sent their Growers are building their home with the active aid of disIrish potatoes into northern markets to compete with plentiful markets, extension services and agtributors, supplies from other sections of the country. ricultural leaders. Retail distribuWhen the 1941 harvest season opened last July with the north- tors, chain and independent, at the ern market heavily glutted, grower-membeof the St. Mat- request of growers, are staging timely advertising and promotion thews Produce Exchange, Jefferson County - rs pre- pared to give up potatoes as a cash crop. In a last desperate effort to salvage their cash crop, R. W. n Hite, president of the exchange, called his membership gether for a meeting with a group of distributors and restaurant operators. Instead of trying to move the potatoes into overloaded outside markets, the growers agreed with several distributors to seek to develop a market within the state through a Kentucky Potato Campaign. The resulting drive enabled the stores to move a large percentage of the crop locally and to boost prices paid the association 40 per cent. Now, instead of reducing their production, the 150 members of the exchange plan a 10 per cent increase this year in line with the federal governments request for greater production of fresh fruits and vegetables to aid the Food for Victory program. to- campaigns. In brief, growers are striving to place marketing on a basis and to develop ve By VIRGINIA VALE Released by Western Newspaper Union. IARRY PARKS, young man, Pictures leading and eight other lads who are And How He Did! "A burglar broke into our home last making their first bid for screen night. Did he get anything ?" fame have taken over the "Yes; my wife thought it was me house once owned and oc- coming home late" cupied by the late Thomas Meig-laT- i. says temperament is Larry, who heads the group, justOlda Ezra name for plain cussfancy the in role has an important edness. 26-ro- om You musical, He says it Were Never Lovelier. cost only $14.75 to furnish the house it cost Meighan more than $9,0001 Theyve thrown four rooms together and built a theater in which they rehearse parts for pictures coming up. There is a large portrait of Tom Meighan over the living room fireplace they picked it up in a Holly- -' wood prop house. Astaire-Haywor- th The sponsors who, seven years ago, were farsighted enough to see the potentialities of an obscure radio couple and build them into the famed Fibber McGee and Molly, give radio another innovation this summer; a substituting theyre . COLLECTING A penny for your thoughts. What do you mean? Theres a cent due on this re- turned letter. Thats Out Theres plenty of time for Joan s ywmvwwjj to think of getting married, said Let her wait until her father. the right man comes along. I dont see why she should wait that long, replied her mother. I The Kentuckians experience is one of many examples of how growers throughout the country are attacking the major Fair Offer Doctor, lets compromise. Compromise on what? On that bill of yours. Ill pay for your medicine and return your visits. prob- lem created by the increased production called for in the didnt. Food for Victory drive finding profitable markets for the great crops of fresh fruits and vegetables now ripening in the fields and orchards of Amer- . ica. Production no longer is the farmers throughout the nation are responding wholeheartedly to the governments appeal for more fresh fruits and vegetables for Americas dining tables. This years crop yields, intention reports of the department of agriculture indicate, will be the largest since 1933. Production increases in certain crops and in certain sections of the country are tremendous. Through June 13, the department of agriculture reported, rail shipments of commercial truck crops were 13 per cent greater than a year ago. Movement was heavier for beans, beets, carrots, cauliflower, green com, cucumbers, mixed vegetables, onions, spinach, cantaloupes, strawberries and Irish potatoes. During one J. Fuller Pep By JERRY LINK problem-- two-we- period alone, shipment ek of commercial early potatoes rose nearly 2,000 cars above the corre- sponding period of 1941. Growers Improve Production. Along the fruit front increases as large as those for fresh vegetables are not likely it takes years to develop new fruit trees. However, growers are expected to improve production through more applica- ' : ; tions of fertilizers, better orchard management practices and elimina- -. tion of as much waste as possible in production, harvesting and pro-- cessing. With production under control, the nations growers now must make sure that their vitamin bullets reach the 130,000,000 Americans for whom they are intended. As Secretary of Agriculture Wickard recently pointed out. John Nesbitt and Meredith Willson FARM TO RETAIL STORE COOP METHOD Members of the Pennsylvania Potato Growers association market 60 per cent of their output by moving it direct from farms in 45 counties to nearby retail stores. As a result, the 848 growers marketing through the association last year got 80 cents of the retail dollar, far above the national average share. An association truck is shown unloading potatoes at the hack door of a large retail store. full production is only the first, among growers, shippers, distributors and step. Food, as one of the mustate and federal marketing nitions of total war, is effective agencies in the job of moving only when it is in the right food from farm to dinner table. form, at the right place, and at the right time. Farmers are increasing their Realizing more than ever that marketing efficiency in a variety of their job does not end with the har- ways. In Alabama, for example, vest but instead extends to the con- thousands of bushels of tomatoes sumers market basket, farmers are grown in Blount county in recent paying increasing attention to the years were bought by itinerant necessity of streamlining the distri- truckers at unusually low prices. bution system to eliminate waste The truckers then hauled the tomaand to increase their own cash re- toes 100 miles across country to turns. With fruit and vegetable Atlanta and sold them to wholesalgrowers throughout the country get- ers. Often the wholesalers trucked ting only 35 cents of the retail dol- them back more than 100 miles lar for their sales through all trade to Birmingham, only a short dischannels, growers are seeking to tance from Blount county. perform their own operations at the Farmers Got Almost Nothing. lowest possible cost while at the Consumers h frequently paid most economical marketing chanfor the tomatoes beprices nels. cause of the expenses of the trip, Working with distributors, exten- various handling costs and profits sion directors, county agents and yet the farmers themselves got alheads of state colleges of agriculmost nothing. Thus when the A & P ture, growers are developing mar- last summer guaranteed the Blount keting programs and are making or- Countians a market for their tomaganized efforts to raise grade and toes if they would set up a marketto assure quality pack standards to meet consumer ing demand. Movements of early sea- and quantity, the growers respondson poor varieties and immature ed immediately. produce, shipments of which in the With the active backing of the Agricultural Extension service and the marketing support of the stores, . sky-hig- , growers formed the Blount County Tomato Growers association, bought a second-han- d grader and 1,600 tomato crates with an investment of less than $700, and began operations the first of September. Association members averaged $2.50 a bushel the first two months, double the top average in past years. In New England, New Hampshire potato growers worked out with chain stores a direct marketing operation which returned to the farmers 78 cents of the retail dollar, compared with the national average share of only 52 cents for all grades marketed through trade channels. 848 In Pennsylvania, of the Pennsylvania Cooperative Potato Growers association have developed a direct system unique in the annals of farm marketing. The cooperative sells 60 per cent of its 75 farm-to-sto- re grower-membe- rs farm-to-retail-sto- re output on a DIRECT MARKETING IN S. CAROLINA streamlined basis whereby growers deliver individually to nearby stores. With no middleman save the grocery counter, both farmer and consumer benefit. Potatoes for which the grower is paid from 17 to 19 cents per peck are sold to the consumer for only 20 to 21 cents. During the 1941-4- 2 marketing season, the association sold 4,918,499 pecks Farmers, seeking to solve transportation problems created by the war and also find more profitable markets for their produce, are moving much of their produce as directly as possible from farm to retail stores. Here buyer for the Atlantic Commission company, I. C. White (right), fieldloaded onto a truck at a packing shed operated watches peaches being at Ridge by members of the Ridge Peach and .Vegetable association to retail stores. for $1,324,065. fresh the directly peaches takes C. truck The Spring, 8. Metro news commentator and a musician i a half-horeplacement program while Fibber and Molly vacation. The commentator is John Nesbitt, the musician, Meredith Willson. The program combines music with snatches of history, liter a ture and current events. ur m Walt Disney, whose Bambi will soon be released through RKO, has acquired the screen rights to Major VicAlexander P. de Severskys tory Through Air Power, and will make it into a feature picture for exhibition sometime this fall. m Imagine Charles Boyer producing and acting in something called Flesh and Fantasy. It will be his first production for Universal; hell star in one episode, Edward G. Robinson in another, and they change the title! lets hope Capt. Hewitt Wheless, the army flier who was cited by the President for his exploits in the Pacific war, will play himself in a short subject, Beyond the Line of Duty, which Warner Brothers will produce for the army air corps. Nothing much gets by Old Judge Fuller," he says to me, just aboutonthe only thing that can keep growing without nourishment Is some folks' conceit." And s peakin o nourishment reminds me that you got to get all your vitamins. Thats why I keep tellln folks about KELLOGG'S PEP. Course PEP hasn't all the In vitamins. But It's extra-ric- h the two most likely to be short In ordinary meals vitamins Bi and D. And PBP's a tastin cereal, too. Why not try It tomorrow? Wiggins! jim-dan- dy j&S&pfSs fip A delicious tenet the I supplies per serrmg (1 et.) the full mistimutm deify steed of ritesmi D; ltd the deify steed ofritessnu II Power of Few Literary history and all history This shortage of leading men has is a record of the power of minoriproved too much for Harold Lloyd. ties and of minorities of one. Hes produced two pictures for Emerson. RKO, A Girl, a Guy and a Gob and My Favorite Spy and has left the studio. His next picture AYAY a would have been Butterfingers, .. eo conns Pain goes quick, corns football comedy. Samuel Goldwyn will select six of the loveliest and most talented secretaries of Washington, D. C., for roles in They Got Me Covered, Bob Hope and Dorothy The story brings out the part that Washington secretaries play in helping to run the government; its said that they arrive in Washington at a rate of 5,000 daily ng speedily removed when yon use thin, soothing, cushioning Dr. SchoU's Zlno-pad- s. Try them) DiiScHollWmpA S La-mo- ur. 1 HOTEL BEN LOMOND OGDEN, UTAH The biggest lineup ever summer radio show a for gathered is the one that Bob Hawks sponsors have booked for Friday nights; its show featuring Xavier a Connie Boswell orchestra, Cugats and Margo, Lanny Ross and a new comedian, Herb Shriner. all-st- ar Richard Denning, male lead in has Beyond the Blue Horizon, held many of fllmdoms stars in his arms. He made the test with Veronica Lake which won her her role in Paulette GodI Wanted Wings. dard got her Paramount contract after making a test with him; Ellen Drews test set her for If I Were Mary Martins put her into King;Great Victor Herbert, her The first film role. A closeup of his chest substituted for one of Bob Hopes; his back did the same for Bob Bums. Now hes getting a chance, all of him, in the Lamour picture. .gb. lit Reims IW Beths 11.44 to 44.44 M.M F sally Beeas fer 4 strains Air Cseltd Leungs end Lekby DlaUg CefftsShep Tap Beeas Ba Haas sf . Betary Khrasle Bzeeudrea Ea champs Optlalets Cbaaber si Ceaasrce sad id CU Hotel Ben Lomond OCDKN. UTAH Hubert K. Visit. Kgs. I |