Show STIMULATE DEMAND FOR DAIRY PRODUCTS the utah dairy industry is again sponsoring another statewide campaign to link our state in the national dairy products month drive to 0 stimulate consumer demand for dijk butter cheese ice cream ant and other dairy products As in previous years the 1941 campaign opened june I 1 and will continue throughout the month the purpose this year is threefold namo ly to alleviate the seasonal surplus that accumulates during the spring months of peak production to sustain the purchasing power of dairy farmers for the benefit of the entire state and fin tily to awaken consumers to thil the importance of healthy foods and healthy bodies to the national defense program more than chain and in dependent merchants from coast to coast including food and nonfood non food rn members embers of the utah chain stores association and the states organized independent retailers have pledged our industry their aggressive merchandising cooperating hotels railroads and other outlets for dairy products have also been requested to support the campaign the utah dairy producers merchandising chan dising committee giving representation resen le sen tation to every important dairy ing area in the state has been ap anted to coordinate utah activities for the campaign As chairman of the committee I 1 am soliciting the cooperation of our newspapers in the knowledge that the success of past campaigns hasteen has been due in no small measure to the splendid assistance our industry has received from the utah press weekly and daily in the publication of our news releases UTAH DAIRY PRODUCERS stabilization COMMITTEE REED STEVENS chairman |