Show assa y ll 11 ri aj i er f 1 I n by CHARLES B ROTH CAN YOU READ LATIN HE law used to recognize the ness A man who advertises must TRIE doctrine of carew emptor be scrupulous in his integrity ile he that is latin it means let the cannot write lies he has to live up buyer beware the doctrine for to all claims this means that you which it stood was as a cu cus ciner can buy from such a simply this whenever man w with ith absolute confidence you bought not long ago owen D young 1 I from another it was one of americas clearest thinkers your responsibility and a great business executive declared to see that you got PIMP that your youir moneys worth dishonesty in various forms is not his becoming rarer in business whenever if he were a dishonest k it occurs it is exploited in ma man n an and d pa newspapers because it is the unusual wanted to cheat you not the common thing t you had to protect A store keeper may short meas yourself the law 6 ure or short weight his customer I 1 help let and make a little he may even induce the buyer beware charles roth a clerk to short measure or it said caveat emptor short weight but he cannot build a that doctrine as unsound doctrines big business on that basis honesty always must has given way and uprightness must exist in great to a better one the modern business business organizations man if he expects to remain remain and it must also exist in smaller in business and warranty warrant your our patronage business organizations which expect year after year expect to grow large you to protect yourself whenever a business man advertises 1 1 it is a sign that he wants to he assumes the obligation of protecting honest business one operate an tec ting you he makes s sure that from which can buy with confidence you his quality is high he religiously and trust subjects his product to tests he advertising is thus the guiding introduces improve improvements menti and he which follow in getting light you can establishes a price which is the min flaum on which he can remain in more for your money business daily it leads millions of american customers to better values to for this change which is one of greater satisfaction to the serenity the most important improvements which comes from dealing with men in business advertising has been and organizations they know they largely responsible advertising has can trust given a permanent quality to busi Q 1 l charles B roth i PERRY HOTEL p tin salt lakes 1 popular priced 1 A r j tali hotel beautifully Furnis furnished bed RATES 1 q to q broadway and west temple F FREE R E E G GARAGE A R A G E q the old auak luak r inspect or h i every b 0 i yo A r of quality f Y lowsky sho therom liere s A 4 ear old PINT N 0 ga K QUART or w reaps OLD no 63 2 PINT 17 no 65 j 40 4 E every drop aured ready of fine straight w hiski es in the S t world we offer old quaker as the your taste to satisfy holiday brand we think will satisfy your owhy spend time looking for a holiday requirements PROOF 90 fine holiday whiskey heres rich so see for yourself old quaker so delicious that it suits you remember every drop gives you a whole new idea of what of rich old quaker is now 4 years a fine holiday whiskey ought to be THIS old and finer than ever think of whisky T ard heres how we kaniv the name old quaker when you we are one of the largest distillers shop for holiday J U I 1 71 ar I 1 of ph S 10 S 7 aft I 1 G 11 T iyre Z R 1939 THE OLD QUAKER CO lawrenceburg LAWRENC EBURG IND RAY bj y ARTHUR DURNFORD grade AA conference certificate funeral directors and licensed embalmers for UTAH and WYOMING strictly up to date funeral gar car and ambulance service Any anywhere whereat at any time lady attendant when necessary main st Evanston Wyo I 1 day phone 49 night phone 49 or 90 |