Show NEW MERCURY 8 IS ANNOUNCED the newest car in the mercury 8 was announced today by the ford motor company as its representative in the lower medium price field it fills a place in the ford lincoln between the deluxe ford V 8 and the lincoln zephyr the mercury 8 is a big car it iti measures more than 16 feet from bumper to bumper its wheelbase is inches it is a powerful car able to crawl smoothly or accelerate quickly in traffic and with high road speed when desired its V type 8 cylinder engine develops 95 horsepower it is also an easy car to handle hydraulic brakes enable the driver to t slow down or stop quickly with light pedal pressure in its modern streamlined styling the mercury bears a family resemblance to the lincoln zephyr acknowledged style leader of the motor world despite this resemblance the new car has a distinct styling of its own both in flowing body contours and in interior appointments four body types are available on the mercury 8 chassis and there are eight color options the body types are a town sedan a sedan a sedan sedane coupe and a sport convertible the bodies are exceptionally roomy roonie comparing favorably with the lincoln zephyr all bodies are extra wide seating three persons comfortably in both front and tear rear seats the belt and cowl lines are low giving driver and passengers wide visibility running boards are narrow and the bodies are widest at seat level the usual roominess of the bodies and the large luggage space at the rear are both achieved without excessive overhang as a result of able designing A notable characteristic of the mercury 8 is the quietness of the interiors teri ors with the windows closed passengers may mav converse without raising their voices even when the car is tia velling 70 miles an hour or more this effective sound insulation was achieved as a result of many mont months lis tests on the roat road and in the labora tory interior styling and choice of apar pr itt ointments are as distinctive is the exterior beauty of th the e car typical of this originality of design are the instrument ment panel the two spoke steering wheel and the steering column support the instrument panel is tilt ed to permit the instruments to be read emily easily the dial of the mile speedometer is formed in a long arc corresponding to the curve of the steering wheel the speedometer an aal 1 pauses aures are ara in a arow in fronton front of the driver one of the gauzes is a new battery condition indicator new ideas in interior tailoring anz are also carried out A paneled and treatment is used in the three closed cars upholstery is taupe color ed broadcloth or bedford cord in tre sport port convertible the seat cushions and backs are genuine enuine ir hand buffed ted red leather cushions are exceptionally deep and comfortable the front seat in all body types is adjustable adjust ible much of the new cars equipment is in pairs there are dual windshield wipers twin electric air horns two sun visors visor and dual combination rear and stop lights the spare wheel is carried ii upright ri ht against aa ainest the f font ant panel of the luggage chassis frame is of full box section from the X member to both ends of the side channels springs are of transverse cantilever design with four double acting hydraulic shock ab transmission Is of blicker tape preventing clashing in chan chaning changing ing between second and high speeds |