Show EASTERN I 1 RE I 1 I 1 BIN C 0 IM M I 1 N 0 6 BULE gi H N N 0 F westerners Wet erners to seldom receive the lee ignition i n tile the cast that thel the do de nerve erve that it is iq refreshing refie shing to note an exception rhe fhe recent aue of dri goud goods a large birge new york magazine de devoted voted to the news of wholesalers and re tailors of dra clr goods gives consid rable pace to a decidedly fao favorable rable notie of ohp golden rule chair cnapp of stores ot 01 the intern aunt in taic itati the alie golden rule store of richfield Rich neld is a a part pact of this chain and it mut mu t be gratifying to the patrons patrona of this gaoing institution to learn of the recognition of the store by the biggest trade paper of its kind in the the article follows among the host of arl dr goods buyers visiting new york during the present 1 import season is mr air 7 C perince Per penni of nf he kemerer bemerer Wl wyoming arning head of an all organization unique in the retail tride within the short spice of ten 5 cars with the assi assistance tance ind co c cr O operation pe ration of a group of able lieu tenants tenant nineteen of whom any him on his nia present purchasing hafling qing trip mr air penney his in thi intermountain country a chain of thirty three busy stores whose donual sales aggregate over one and three quarter million dollars all tins this has been a ai complis hed a so quietly thit the growth of the or has escaped the notice of mana man in the dry goods trade who will i ow hear for the first time of mr air penney and his of stores there his been no beating of drums or blowing of trumpets as store after sore each store in added link has been joined to to the lengthening lengthen ine iniz chain which now how includes towns in seven states stales within its widening ning circle when the representative of dry goods called at the broadway central one evening to meet the head of this big organization he was surprised to find mr penne not the typical aggressive gres sive best he had pictured but a quiet reserved man kindly in manner hut but diffident in pc ech lotito so sa anything of himself or his remarkable achievements as a merch ant seated at i a long table surrounded hy by young men mr air penney was busily engaged with his ds cerates in checking up the burche che eg of the day and perfecting the plans for the ahr buying campaign in which they were ere engaged when the reec of dry goods gooda was into his hia rising quickly from hl hi cl clair air mr air jennej came forward and shook hands tell me please he said want hill I 1 can do for sou lou 1 I should like to know how you hse hae managed to build up lour our large business luain busin esi esq what his been the cardinal principle of the and andoh and wh lour our stores are known as the the golden Ku leStore in the first place mr mir 1 I must admit thit that tle tl e cred areil it for the growth and success of the lie chain of stores with ith which I 1 mi im identified does docs nt belong to me hut hot to my 2 opiates whom aou ou see scat pd ed around that table it is owing to their loial co operation cooperation ind untiring efforts that the business has succeed el so well anil and on epin sion been so rapid one min alone can ea 0 o verb ver little but when i i number of men actuated bl b the same game principles in pursuing pui suing the dime object work together harmoniously much can be accomplished but surel aou ou ire entitled to credit for lour initiative and also alo for I 1 our judgement jud gement in selecting men as a x our lieutenants to v lioni hom nou ou ola 0 o I 1 safely delegate the work nork of expand 1193 our well perhaps I 1 am entitled entitle il to some credit after all he said with i mile for the men who have cu co operated with me in the work ire men v with ith whom it is a pleasure to be as foliated nOLia ted thel are all men of tile the highest moril character chr ch acter aill enral character is 19 a better asset hun miney it wins for a man tile confidence of if his big fellow men it is id upon ri a four tain of conti conn lence that all great enterprises are built in tho th conduct of his bull business jeas said mr air verinel Pe penne rinel lie he determined determine d to pu put t tile into practice the principles ples of the golden rule the plan of the golden rule stores is 1 I eo co operative one in nearly everl ever instance the maniger in barge is 19 directly interested in the store of which ahn h lie he has charge the ri a son for conducting the busin business esq along these lines fined is thit thil mr air bennei he be alieves that it not only increases the or each manager but makes him for the success of the business it is 13 a rule of the stores thit aery customer man woman uman or child no matter what nhat station in life must hecei receive 0 the sime careful con there is hut but one price to all and no deviation from this rule is 13 permitted under iny eich is 11 for cash thus eliminating most of the office force ind and other expenses accruing from the practice of the credit each manager is taught the re cassity of keeping his expense account within the limit pet fet b tile the organization which is in most cisch eielt per cent all goods are bought through a central clearing houe in silt lake city in charge of mr air juhn john 1 I 11 herbert financial mar barager ager of the stores store 1 the rhe stocks of the different stores ire replenished froni from this cen depot in tile the event of the cen aral stuck leing low in one particular line imp the store requiring uch addition il if gords gord maj secure it from one of trip other stores I 1 lie he follo me iniz is a list of the stores included inthe in the 7 C Ne bemerer wo J C pen ile aci nci um berlant wa wo 0 J C in I n ney murray gutib mudd is fenna Al Ovile rutih mudd perec Bing bingham harn rutih aluad i penne bennei bountiful utah mudd audil S penney Montro Mont roii qc col mudd joclyn pennel grand junction col mudd malmstin Malmst cn penney richfield utah ianne IL walla walli wall I 1 W wi 1 h dyer A penney dayton wash dimmit penney We wenatchee natchee wish frost penney pendleton orp ore frost froat is pennel A them atheni ore pen ney bros great kalls mont neighbors Wo Wil ineman ideman penney idaho neighbors Neigh born Wo ideman penney macke idalio idaho neighbors pennel preston idaho neighbors malad idaho neighbors bronn A penney I 1 idaho neighbors neighbor coffey penney idaho neighbors fennly richmond utah hoag sims sams fennel provo utah lie ho ig sims SL penney american fork utah hoig sams ii spam h rork fork uth utah sams penne fennel N eureka utah sims penney price utah sams S pen ien nei mt alt Picas sint utah sams L trinidad colo Thom por sams aguilar ARUil Br colo collins il penne ely elyner no Nei true penne st anthoni Anthon 3 idaho collins mcgill idaho these stort s arp arc among tile the larg t distributors of merchandise in the alst V st and have been instrumental in lic keeping at home thousands of dollars tint thit formerly went to the null iiii order housch of oc the east the lipid r expansion of the 01 bag baa greatly inre in re rc lat ivl the wort of the buying nd of the business and mr jr penney find it tu to i pend 1 1 large portion of big 1119 time in new york and sait lake ilia vait to nei york combi combined com binen nei bith bill kusmiss ardi ard recreation he fie sailed for the M on february 20 in corri with his two bos bois to be gone ninety das |