| Show Ani erica 0 J talk coast to coast drive very important to the industry in utah the eagle had better look to its its laurels organized turkey growers today announced the start of a coast to coast drive to popularize the turkey as americas national bird confronted with the largest crop of birds in history growers spokesmen announced that more than chain and independent retailers have agreed to talk turkey to consumers in a nationwide effort to increase turkey consumption on and stave off a serious economic setback for producers announcement of the drive came from abram barker tay lorseille lors ville grower and chairman of the utah turkey growers stabilization committee which is coordinating dina ting grower retail activities throughout the state pledges PL of assistance have been received from stores affiliated with the national association of food chains utah chain stores association organized independent merchants and an other retail distributors barker said H winkel president of the sevier processing co is a member of the stabilize stabilization liza tion committee new newspaper shaper advertising store and window displays and various other promotional media will be utilized in the effort to make housewives turkey conscious W J hart president of the utah chain stores association informed barker nonfood non food stores will cooperate as well as food retailers and drug and variety stores with food counters hart said the marketing problem is serious serious barker explained government estimates the national supply at 32 million birds 22 per cent more than in 1938 and 15 per cent more than in 1936 largest previous production utah growers must market about one million birds or 30 per cent more than ever before by attacking the problem as one of under consumption rather than of overproduction over production and by utilizing the streamlined grower to consumer facilities of the organized retailers we hope to make a sizeable dent in the supply and stabilize the market for the benefit of producer and consumer alike the drive is of special importance to utah barker pointed out since the state ranks high among turkey producing states |
