| Show PEAK LOAD AND SAGS neaily all weekly newspapers maintain commercial printing departments part ments for two reasons first they are a convenience for the public as they provide convenient printing service in communities too small to attract such establishments lish Ush ments as individual ventures and second the physical work of publishing a weekly newspaper is such that it cannot be distributed evenly over the week and equipment and personnel sufficient for the he peak load days becomes becomes an expensive burden if employment is not found for the remainder of the week it is one of the ambitions of every worthwhile town to have a good newspaper for that matter now how many towns of any real importance can you name that have no newspaper the weekly newspapers need the cooperation of their communities in combating the burden of partial idleness they should have your orders for commercial print ing and quality considered they usually can save you money and do more satisfactory work for you than the printer in a distant city many country print shops are better equipped than are the average city print shops many of which consist of a single rack of type and one press and are arc located in attics or cellars we refer to the type of city shop most inclined to circularize and solicit tile the smaller uses of printing in country towns enough out of town printing comes into the avera average Efe small to town each year to keep another employee busy in the local print shop if it were purchased at home and what would happen if all of those printing orders remained at home first another family would be paying local rent or taxes and buying from local stores and local farin farmers far meis cis second a ing of the local print shop work or could be effected that would make mak 1 dewse possible a much better home newspaper at tile the same cost of production and third the buyers of printing would be better served as a rule due to the local printers more intimate knowledge of names and needs yes all from the municipality itself to the farmer at the end of the road will find it mutually mutually y beneficial to themselves and to the local printers to buy their printing at home naples N Y record |
