| Show THAT WONDERFUL advertising A smartly dressed smooth talking gentleman has dropped in to discuss a few matters with john doe the grocer it develops that the gentleman is also interested in having grocer doe buy a very unique and highly effective advertising campaign this advertising is something different he tells the grocer you cant get it anywhere else your newspaper cant provide it this will be something exclusive to you just sign here but before signing here there or anywhere else it might be the smart thing to stop and ask yourself how bow anything that good escaped the men who spend millions of dollars yearly for advertising men who spend millions mellons for advertising ver also spend thousands to test their advertising and be sure that they are getting their moneys worth no promising proposition or scheme la is blindly turned down they waste proportionately less leas of their advertising money than most amali small advertisers because they seek results not something different general motors henry ford the big oil refiners refinery re finers department stores store 9 and food men dont spend their money for advertising in home newspapers because they like the editorial policy or because they been offered hundreds of schemes and novelties they advertise in newspapers for results result to make money gadget advertising has no place in the retailers budget unless he be can afford to be more wasteful than the big boys weekly press ripon wis |
