Show NO H to MEET T IM ES IS lower material costs are reflected in four and eight types for weeks since it became practically certain that henry ford would offer a V 8 and a new four cylinder ca car r the universal question has been how much will they cost answering that the price announcement instantly gave rise rise to another how can lie he do it it has been known for beeks that the ford company was bringing out an almost revolutionary eight aylin der V type motor that would be interchangeable with a greatly improved four cylinder motor in any one of the fourteen standard and de dc body types likewise it has been known that new cars would have a longer wheelbase roomier bodies and a variety of other new features 17 low prices explained how can he be do it ford motor co officials were asked back of the prices it was ex pla ined is the cardinal far ford alicy P to produce the b best est possible possie auto mobile priced at a figure and sold on terms within the range of the most modest income to own and maintain the new cars may be purchased for a small down payment on convenient economical terms through the authorized ford finance plans of the universal credit co the prices announced however would not have been possible two or three years ago within the last 24 to ag months the economic situation a has undergone radical changes material costs drop steel and iron are lower in price than at any time in the last two decades copper is lower than in the last 30 years while aluminum is cheaper today than at any time since its development likewise rubber used in one form or another in hundreds of parts of the new ford has reached a new low level all of these factors as well as the important fact that the ford motor co owns vast natural re sources of the basic materials entering into the manufacture of its ca cars rs contribute to the low production costs which make possible the new nev prices and which conform to p another ford principle that it is better to sell a large number of cars at a reasonably small margin of profit than to sell fewer cars at a large margin of profit |