| Show OF 01 BUSINESS A national periodical demoted to business lits his li ts completed a census of 2000 es on the question of the summer slump lump seventy six percent of the bu businessmen interviewed knew of no hot weather slump in their business ten percent reported fair f air summer business anil fourteen percent are experiencing business de pre pres ion every enery summer until quite recent 3 ic irs nil all business na was seasonal one business N wis nig ig active actie in antei but in actie in summer others other b bv the nature of their trade were prosperous in summer but hid to struggle through the some soine time or other in ever sear ear even business had no bu business what do 10 lo these 2000 modern modem businessmen give gie as the miraculous cure for foi the summer rummer slump they then agree on oil twelve tele remedies and thi the first of these is increased ader simir they vork on the known fact thit that the business is to be hall had if thel go after it some of the summer un irner advertising ader aher suggestions suggestion offered ba b 2000 bust busi for merchant mei chants are in creased regular aher a her spice in the now pipers anell advertised special sales ales feature advertisements and advertising of summer nummer bargain birga inq and se isoni il merchandise mei chandise e they all aid in eliminating the summer slump glump but none i is effect effective ne without hout insistent and large scale nep nes piper iper ader advertising the retail merchants mei chants in d who know knon ro business summer complaint are those v nho ho liae have learned khz value of ader advertising and kno knowing xing the means obtain the de desired ired results the bu baving ang public the merchants who abo have hane something omet bing to offer them and who tell them of then their offers offer through the medi um of neap cpr advertising there is no april en 1 to the publics needs need so it follows that a summer linni limit 1 oual ness deniec the pich maini x i aoi it of its needs ind and di dp doire sires ire |
