Show A WORD TO OUR BUSINESS MEN adi advertising erti ertling ing it I 1 is universally agreed is a great force in modern modem business yes I 1 know that advertising pays ml but davs the average man and in that word but lies the explanation i for the ab absence ence of advertising from not a few firms in the columns of the reaper we hear of the big pay that ex ports in advertising recene receive and imagine ag 1 I c that there is something occult about ather something that the average man cannot comprehend without long and careful but this is a fallacy it is not difficult for anyone anone who aho can think clearie to prepare effective effect iNe advertising such stich advertising ing might not be suited to the full page space of a 1 gleat n motional ma magadine maga but it mix apply nery eri well ell to the people in the community foi whom it I 1 is Nr written itten there is no in advertising it is not an occult nit ait that can be practiced only by the initiated it is merely common sense salesmanship in print whit are the facts that hat the prospect for any piece of mer merchandise chandie wants to know 9 tile the answer ans aei to this question will in mo mot most t case cae be a good advertisement adNer a piece of printed prin leil aale winglup that will oi 01 indirection indirect IN return a good late of interest inte iest A on the in est ment if ion ou are arc not in business but hae a cai oi 01 piece of furniture fuin filin iture to ell think of this and aal arite a want ad gai giang ing all the information adv prospect would want to know you ail ill be surprised at the results if N ou are in business large or small make an in ader advertising proportion ate to the volume of dour our business and then gie plenty of thought to the preparation of bour copy remember is common gen sense e ot 01 good aale salesmanship I 1 in n punt if ou will follow follo this adnice adice nou ou mill find that time mill bring sou a tremendous late of interest on our nour inet investment ment |