Show WILLYS ANNOUNCE reductions IN rn PRICE C E tremendous demand penults increase in production at correspondingly pon gocr cost no bettor better indication of the 1 increased n demand for willys kni knight igi it and overland closed cars during the current winter can be given than the from willys knight headquarters that prices on two iwo of its most popular enclosed types have been slashed as a result of a factory output in excess ofa of cfall a ji original anticipations 1 according to the announcement the price reduction affects the overland champion model which has been reduced to from a cut of 40 arh while I 1 I 1 c the willys knight standard sedan has hag beenie deuced to 1695 all AH these are toledo factory prices accompanying the announcement I 1 is a brief statement from john N willys NN illys president of willys over land setting forth the reasons for this remarkably faction A january and february production hash has exceeded all expectations during the first month of tho the hew fiew year we ave manufactured cars more than double the output of a year ago in february we maintained bained an average shipping record of more th than a n a t thousand housand cars dal d aily ly closing the month with total shipments of this remarkable increase in demand has stepped up ud production to a point where our production costs per car have been lessened in fit the case of the overland champion tor foi example we find that we ve are able to maintain its position as aa the lowest enclosed car on oil the market with avith doors front and rear because of the tremendous demand that has ensued since the original announcement of this model last tall fall we have stepped up our schedule on oil this model and even now are unable to cope satisfactorily with bair dealers demands parallel conditions are accountable for the cut in ill price of the willys knight sedan |