Show MERCHANTS TROUBLES AND HOW TO STOP THEM mors more than a hundred merchants and sales people were present at the high school auditorium monday night when G W sulley expert lecturer of the national cash register company of dayton dayto I 1 i 0 gave under the auspices of 0 tho the richfield commercial club an interesting and educational cat ional talk on oil retail merchandising methods by means of 0 stereopticon slides and motion pictures mr sully depicted the troubles of oe the retail merchant and showed how to remedy them in a graphic manner last year alone merchants me nie chants failed forty every business day one every fifteen minutes lie he said analyzing tho the causes of these failures he be demonstrated the fact that the great majority occurred because of inefficient business methods during his talk mr sulley laid emphasis on the value of newspaper advertis advertising hig te tc the retail merchant lie he said in part except tor for the small store in an all outlying district of a 3 large city more people can be reached oftener and at less expense by neis newspaper raper advertising than by any other medium but dont spend a few dollars dollar advertising and then say sav advertising pay mako make advertising a continuous policy of your store and you will not be disappointed with results 1 preparation of 01 copy for advertising an and d how to 0 acure aest results ere cre also discussed clis cussed sed window display was also touched on and the solution of delivery problems perfection of a store argania tion and other interesting features were thoroughly discussed |