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Show Automobile Travel Expected to Increase Automobile vacation travel dur-,ng dur-,ng the summer of 1931 will be even greater than during previous jais, if indications now in the hands of the Conoco Travel Bureau, Bu-reau, Denver, may be taken as a criterion. Requests for the services serv-ices of this motor tour planning service far ahead of 1930, according accord-ing to the statement of the Bureau director. Nearly a fifty percent increase in the number of travelers, asking for tour plans and maps has been readied during the first four months of this year over a corresponding period in 1930. An estimate based on the figures compiled to date by the Conoco Travel Bureau indicates 'that of the 26,000,000 automobile owners in the United States not less than one-half will tills summer take motor vacation trips of some nature. na-ture. The trips will range from weekend jaunts to tours totaling several thousand miles. "Ther is a definite swing twoard the carefully planned vacation motor mo-tor tour," says E. S. Karstedt. chairman of the board of directors of the Conoco Travel Bureau. "In offering the services of our bureau to the public to plan every detail of the automobile trip, furnish maps, etc., we find a rapidly increasing in-creasing response. A staff of over a score of trained people is requires in our Denver headquarters to route tours, mark maps, issue information in-formation and attend to the myriad details of helping the American motorist to see America and enjoy it." Karstedt further states that the growing response to the no-cost services of the Conoco Travel Bu-leau Bu-leau is largely due to the effective newspaper advertising. "We are advertising this service in newspapers newspa-pers more widely this year than last," he says, "approximately 400 newspapers are carrying our advertising ad-vertising messages to more than 10,000,000 readers. "Jn our advertising we are urging urg-ing the motorist to take a motor vacation. Wc stress the scenic beauties and historically interesting interest-ing sports of America and endcavoi to create an urge to see them. In addition wc outline our tour-plannig tour-plannig service and tell of tho Conoco Passport which entitles the holder to special courtesies at service serv-ice stations along the road. "The greater part of this advertising ad-vertising is Just now appearing, but early returns assure us that many thousands of motorists will respond. It seems certain that I here will b2 a considerably larger number of motor vacationists this year than last." |