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Show ' Increasing Business Increasing business in the face of depression is like swimming upstream. up-stream. It requires greater effort to make progress but the good swimmer forges upward just the same. i Anybody can merchandise when sa'.t-s fh)W easily and everybody is buying, but it takes a real business man to push his wares in times like these. Mt. Pleasant merchants might get an idea from the aggressive department de-partment stoves of New York City. Newspapers there report substantial substan-tial gains in department store ad- , vertising in November, 1931 as compared with November of last year. The New York Times on one Sunday in November published 291 columns of department store advertising, the largest volume ever ev-er published in a single issue of any New York newspaper. For the entire month, this paper reported a record-breaking volume of department de-partment store advertising. Other New York newspapers tell of new "alltime high" records. From other cities one hears of astounding successes through proper pro-per advertising at this time. It takes the same kind of courage cour-age to be a merchandising leader in Mt. Pleasant as it does in New York, or in any other large clr.y. In proportion, the same opportunity opportun-ity exist for swimming upstream through this temporary period of depression. The New York department stores used newspaper advertising in taking tak-ing advantage of their opportunities. opportuni-ties. Local merchants will not be making a mistake in following their example. |