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Show J Co i L(2y Ox jjOii(j.iiy j J Semi-Annual Edition FALL and WINTER October 1918 J. C. Penney Company Quality Merchandise J. C. Penney Company A Nation-Wide Institution . At The Lowest Price "Golden Rule Stores" The J. C. Penney Company has attained the nosition The merchandise sold by the J. C. Penney Company . . B r i 2.1 i : , 1 aiuuneu ine position y,p in;rW nnalitv "Rrmo-lit In mvmtitioq that o-ivo U1S wonderful organization" started 16 vcars ago 1 of being the. largest chain of retail stores selling drv nignest quality, rjougut m quantities tnat give f 1 goods, clothing and shoes in the United States This UI" customers a savmg of 20 Per cent- We Sive yu a der the name of Golden Rule Store. Since making this remarkable growth is the outcome of those business prin- f'W JT , bW .So rderS pkCed by ' cnaiu of stor so popular with the people bv its upright 1 fhi-iU .,i.J.0 ,,,..1t:j v .i t n t . 1 our New York Buyers for Fall 1918 : 8 cipaih-aiajs piacticed by the J. C. Penney Company- t business methods other stores have started calling tlicm- orgamzation,. Drv (Toons JH1 1z() 44H 00 ttt WIJ UUUUS p,AV,LO.VV selves Golden Rule Stores, claiming to be members of g COURTESY, Clothing 997,340.00 our organization ! SERVICE, Men's furnishings 71,493.27 r?o protect our customers against this individual H SQUARE DEALING. ShoeS 869,684.77 Golden Rule Stores we have taken our firm name which is From one store in 1902 to 197 stores in 1918. Extending Our low prices are the natural outcome of this im- J PENNEY COMPANY INC. from Coast to Coast, from Canada to Mexico. mense quantity buying. ' . I: . i The Prices in this Bulletin are Every Day' Prices j KEEP This BULLETIN For Your Every Day Reference j : : : : : ; , i LADIES ' READ Y-TO- WEAR DEPART MEN T a SUITS' DRESSES ' COATS lg I Blks: We have selected our Suits made up . . , . ,. , . In this department you will find what Jljld - I Lissiilt 1 A careiul inspection ot our dresses will convince i i txLtJ) ...s. m 1 raj rr yonthatwesellforless. A very complete line to choose KKffi SffflN fl I :W Vel0m'S' PPlmS'of adcl f' Serg6S- Ut from in wanted materials. Wool Velour, Gunnyburl, Tweed and fM 4 pJMjJl Prices Save you 20 per cent. Fancy mixtures tKj Ml' i A $14.75, $17.50, $19.75, Jtt?2Ymk $14.75, $17.50, $19.75,1, I $24.75, $27.50, $29.50, $7.90, $8.90, $9.90, $12.50, $14.75, ' $22.50, $24.75, $27.50, . Wr $34.75 to $42.50. $17.50, $19.75, $22.50 and $2475. $29.50, $32.50 to $44.75. i J Silk Waists Ladies' Raincoats jpr Wash Waists Our Silk Waists come in jfrWp' Raincoats are greatjalues considering, the wWst wiSe voTul I market today. Our buyers have saved our customers LP?W Wj$ ? please j ou. iiau, g Crepe de Chene, Georget- 25 per cent on these Raincoats. They are made in J&W ' m 7 T ?n-' 1 "" 1 tes and Taffetas, made in l)VVll Plai colors and ctecks and of dependable materials, yfjFT and stnped- AU 1 I I V vfe including the Gaberdine. The usualJ. C. Penney Company saving prices: 3 wanted styles and aii coi- MJW . $4.98, $5.90, $7.90 to $22.50. 98c; $1.49, $1.98 to $2.98. . ore. j JJMzst k S3 49 S3 98 WSrL: ' CHILDREN'S C0ATS AND raincoats tub silk waists V , n :wusi. I You mothers will appreciate these values made in These are in Plain and Stripes at J. C. JVnnev C. $4.50, $5.50 to llv warm materials- SAVING PRICES $8.50. vl $3.98, $4.98, $590, $6.90 to $12.50. $1.98, $2.49 to $2.98. . Let Us Help Toe Conserve siTthe f ncorpodtecL yoT 1 HOUSES. . . ' ; ENCK. Mount Pleasant, Utah 1 |