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Show DODGE BROTHERS BUILD NEW COUPE Closed Car lor Business Men In Dislinrt Achievement Aiit'niMilive I ield. iis( Willi Ml Steel Hotly-Other Cars Have New liod.v Design Behind the simple phraseology of, an announcement which DodtgeUro-1 iliers, Detroit iiutomobile manufacturers, manufac-turers, are publishing today in every imporlatii city and town in America, lies the story of a new achiveemenl in automobile development. "Dodge li rot hers announce a busines s coupe; conserative changes in the body deign of all other types," th ; idvert isemetit reads. The business coupe is the first all-steel all-steel closed car ever marked. lit this respect it takes a new and dis-tinc dis-tinc I place in automotive history, foist foi-st involves an entirely unique principle princi-ple of coupe body construction. The tcel bodv not only practically eliminates' the problem of limited production, due to the tedious and -ostly individual workmanship required re-quired on wood bodies, but also en--ibles the manufacturers to give The coupe the same lustrous baked en-imel en-imel finish which has already contributed con-tributed so much to the reputation Dodae Brothers open cars. I hi:; process in itself will also facilitate Hiantily production, as an enormous imouiit of time was consumed here to fore in applying the numerout coats of paint required on wood. Naturnllv, these are iuipun.au. actors in the determination of selling sel-ling price, resulting in economies which Dodge Brothers are passing lirectly to the purchaser. "Woof, is practically eliminated from the construction of this car." said Mr. Uincklev of the Soely Hinckley Auto Co. the dealer for this territory. 'Even the framework and panels are steel, and the natural rasult is a 'i;hter, quieter and more durable car, Steel prolon;,.; life and reduce: re-duce: the possibility of svae;iks and rattles. "The Business men of America have been expecting such a coupe and Dodge Brothers have given it to them. "It is in reality a coupe at a roadster road-ster price. While it is easily at-'.ractive at-'.ractive enough for . any use, it is particularly designed for the business man-who needs the comfort and protection pro-tection of a closed car in his work, but who can easily get along without with-out a few of the luxuries which, in the past have made the closed car so expensive. The business coupe is built inside and out to withstand the wear and tear of every day use-and yet it retains the same lightness and beauty of line which everyone is accustomed ac-customed to look for in Dodge Brothers closed cars. It lacks only what I might term the depreciation l-iablities of the more expensive coupe. it is upholstered in genuine leather, has a wide, comfortable straight seat, is equipped with cord tires, heather, dome light, windshield cleaner and adjustments for raising and lowering windows. The doors are unusually wide and are fitted with new easy closing Yale locks. There is more than the usual amount of let; room and convenient and spacious luggage compartments are provided. Doctors, real estate men and salesmen of all kinds will find it just the car they need. We already have good indications of a trenen-dous trenen-dous demand. "The change of design ill the other Dodge Brothers cars indicates that ivhile Dodge Brothers have always adhered closely to the practical they ire also progressive and abreast of the time. It is Dodge Brothers policy to make improvements year after year and month after month 'in'd this is simply another step forward." for-ward." advertisement. |