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Show J. C. PENNEY CO. TO OPEN S3 STORES NEXT SPRING. The J. C. Penney Co. has just announced an-nounced the assignment of 53 now stores to be opened in the spring of 1929, making the total number ot stores 1075. The growth of the Company ; as been .phenomenal. From 1922 to the clote of 1927, the store unit3 were Increased In-creased from 371 to 892. In 1923, 147 stores were opened ,and the gn 33 volume of business for the year was $151,957,865. In 1928, with 1000 stores In operation, it is expected that the $190,000,000 mark will be reached. The 53 new stores will be opened in j the following states: Arizona 1, Arkansas Ar-kansas 4, California 5, Colorado 1, Georgia 3, Illinois 1, Iowa 2, Kansas 3. Kentucky 1, Missouri 4, Mississippi 1, New Mexico 1, North Carolina 3, Ohio 3, Oklahoma 2, Oregon 2, South Carolina 1, Tennessee 2, Texas 5, Washington 3, Wlscnsln 5. Although the average population of these towns is 3,500, several larger cities are included in the locations, among them St. Louis, Mo., Tulsa Oklahoma, and El Paso, Texas. This is in acjrd with the policy of the Company recently adopted In which the next forward step in expansion will be In the larger population centers. cen-ters. The managers for these two new stores have been appointed and they will begin to buy their opening stocks of merchandise at the Fall Conventions, Conventi-ons, now In session In eleven districts scattered throughout the United States. Representatives of the Merchandise Department display sample lines of merchandise at these conventions, so that each manager may select his stock. Style merchandise, such as Ready4o-Wear, tg not bought until close to the opening date of the new stores. In order that they will have the latest and most up-to-date assortments. assort-ments. The men who have been selected manage these new stdres have been associated with the company, In The majority of cases, for many year?, either as manager or assistant to the manager. They are experienced merchants mer-chants and typical J. C. Penney Co. .men. Constructive efforts toward promoting the welfare of the cities to which they are assigned will receive their enthusiastic support. 1 |