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Show i ADVERTISING THE VOICE OF BUSINESS, THINKS GEORGE FITCH. Some business can get along without ndver- i Using just na some men can make a living al- f thougli dumb. But both are uphill jobs. Adver tising begnn when tho eager merchant went out 1 on tho street and jogged tho pedestrian by the i elbow to get his attention. This was wenrisomo B,d work and sometimes tho pedestrinn hit bnck. PPPJI ( Nowadays tho mcrchnnt can jog a million men PPPJ ti by tho elbow through tho nubile prints whilo he PPPJI U: himself is beating a worried golf ball out of a PPPJI g sandpit. Advertising is a peddler who brings tho wnres i of tho world into the house each day and tells you how chenp nnd good they are. But it is more desirable than peddlers, becnuse when you nro tired of n peddler you can't fold him up nnd put him on the rntry shelves. Advertising formerly consisted of the truth. Then imnginntion and , eloquence enmoto the aid of the truth, and fqr a HbK Vl whilo it looked as if they would crowd it out en- "i-y tircly. BbK ' I With the aid of imnginntion a man can sell VaBB)1( cactus deserts and colored water, automobiles PpKHj j and college education, hymn books and patent ;PpBft'( crackers, tamo lions and trained fleas, skyscrap- PB k m era nnd seed ixilatocs, fountain pens and patent vAbkI,,' of noljility chewing gum, corsets nnd blue sky. BapV, t; 1V advertising a man can dispose of a mountain aPni--) of sawdust at one dollar per ounce troy weight. PPB Without advertising he can offer frankincense PAPB1'' l nnd myrrh until the stuff spoils on his hands. PPH !;, j Nowadays the live business mnn begins by liiring PPHi ' nu advertising writer with the tongxie of angels PPftB , and n seduetivo way in paragraphs. Then ho fPxPI'J ' buys n million dollars worth of advertising space 'PmPBw ', mid lastly, ho decides what to sell. jPPjB & Advertising makes millionaires and presidents, PBf h makes great actors out of fur coats with indif- PPjB U fcrimt fillings, supplies widows with husbands, 'PPBrL babies with homes and deserts with people. Ad- i" vertising gels somo people into society nnd PHI others into jail. Advertising supports literature PftBB ! rmd makes nations boom. The country which is PHH' ' advertised waxes exceedingly great and immi- PjPB ' ' grntion progresses whilo the land which has no PPPJ ' 4 press agents crumbles away and is discovered by JHPfl ' archaeologists in the dim presently. 'BPMHf' " Advertising made Homer grcnt thousands of BQi WBBk.-'4 r anBHaaHBaMMHlHMHWHHHHH yenrs after he was born and introduced Ramcses to admiring friends four thousand years after he had retired from circulation. Chicago consists of Goshen, Ind., plus advertising. Advertising hns kept Sarah Bernhnrdt young nnd attractive for sixty-several years and the lack of it made Edgar Allen Poe starve nt forty. Advertising is the voice of business, but it should not be allowed to rise to a hoarse shriek and disturb the landscape. |