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Show 'SALESMANSHIP MUST OVERCOME HUMAN APATHY "I often wonder Why it is that insurance in-surance must be secured by solicitation," solicitat-ion," once said Herbert Hoover. "It is indeed due only to one thing, that is thf lack of appreciation of the fundamental fund-amental character of tht investment that tbey make in insurance, which is an investment in savings, and savings in a form that brings to them not only a direct return from saving but an enormous return in social benefit." The institution of life insurance is an underlaying support to the entire fabric of organized society as wt know it today. It provides ut with what wt can never be sure of providing for ourselves our-selves in other wtys security for dependents de-pendents or, as is the case with some types of policies, security for ourselves in the future. A life insurance policy is often the entire estate of many persons per-sons when they die. Almost any other kind of investment may wither, or be wiped out entiretybut in the last fifty years there has not been a single loss to policyholder from failure of a legal le-gal reserve insurance company. From the standpoint of logic, it it strange that life Insurance business tnuit be solicited. It h probably true that most of us are negligent in obtaining obtain-ing the things that are best for us. But life policies are regarded by millions mil-lions of people, particularly those of( smalt means, as being the safest, the best and soundest way of investing savings. |