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Show ' h ' i "' ' . t ' I - ; W , kaal LJ t!U.f L , DIAL-A-CHORD Big smile shows satisfaction with new gadget designed to help guitar players strum with minimum lessons. Gadget Invented By Rulon W. IrimhaE! Working persistently on an original or-iginal idea .and never losing faith in ultimate success has paid off for Rulon Brimhall of Pleasant Grove. About 25 years ago, Mr. Brimhall, Brim-hall, a veteran music teacher in the schools of Alpine District, conceived con-ceived the idea of making a simple fool-proof gadget which could be attached to the fingerboard of a Spanish guitar in order to make the playing of the difficult instrument in-strument simple and easy for everyone. ev-eryone. Literally dozens of models of the ' appliance were made and discard ed before all the "bugs" were ironed iron-ed out and the article perfected and ready for mass production. The gadget, now patented, is a model of simplicity fashioned in plastic. It consists of a box open on the ends .and bottom, with a disk mounted on the side. As the player rotates the disk, it operates a combination of gear wheels and rollers. "Stops" are mounted on the rollers and these depress the strings on the guitar producing the chords commonly used irr singing. sing-ing. Mr. Brimhall has just returned from the annual convention of the National Association of Music Merchants in Chicago, where, to quote his words, "the. gadget caught on like wildfire." Front page articles in the Chicago Chi-cago Daily News and the Chicago American acclaimed the advent of the appliance and predicted the instantaneous in-stantaneous success of the "Dial-a-Chord." "In fact, said Mervin Block, feature writer for the American, Am-erican, "it makes guitar playing so easy that a child could strum 'Red River Valley' in 15 minutes." "Several national retailers wanted want-ed exclusive rights to sell the Dial-a-Chord, including Sears Roebuck; but we have decided to market the article through our own company," com-pany," Mr. Brimhall said. Mr. Brimhall, with his associates James R. Jennings and Renz L. Jennings of Phoenir, 'Arizona and George S. Ballif of Provo, have formed the Dial-a-Chord Company and the musical appliance is currently cur-rently in .production by the Won-esco Won-esco Plastics Company in their plant in Phoenix. The Dial-a-Chord will retail for around $9.95 and will be available early in September,. Mr. Brimhall said. |