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Show Dairy "Cabinet Session" Plans Wider Advertising Logan Substantial expansion of nation-wide advertising of dairy foods through the farmer-financed American Dairy Association is in the making as the out-growth of a "cabinet session" of the dairy industry in-dustry in Chicago, Merrill Warnlck, Pleasant Grove, newly elected ADA national director and executive committeeman com-mitteeman announced recently. Warnick disclosed the program on vfJ't;i from the ADA annua! meet-, ing, vnere he was named to the two positions. Also elected to the national ADA board of directors were Professor George B. Caine, of Logan, and Ernest Ekins of Ogden. Because of war-time travel conditions, condit-ions, the meeting took the form of the "cahinet session" of key leaders lead-ers of all branches of the dairy industry in-dustry across the nation, Warnick said. Factors figuring in expanded dairy food production, Warnick explained, ex-plained, include: One Concern over the market w-hen the government halts heavy buying of dairy foods for war purposes pur-poses while milk production is at its peak. Two Growth of ADA of 22 states stat-es with more than a dozen others preparing to join this year. ThreeGreater unity within the industry, coupled with general concern con-cern over government policies discouraging dis-couraging production of butter, foundation of the dairy industry. Warnick said it was brought out at the session that "you" cantTiave butter" summarizes the governments butter policy and that "the man who wants to make more butter is discouraged from doing so while the housewife, who wants more butter, is fenced in by tight rationing at 4 pounts a pound." It was emphasized, emphas-ized, Warnick , related, that in the No. 1 butter state of Minnesota, prrductlon was driven down from 326 million "pounds of butter in 1941 to 50 million in 1944, a loss of 76 million pounds in that year alone. The ADA leader reported that speakers at the meeting contended the government program let to this downward trends in such states as Minnesota, Wisconsin and Iowa while, in other areas, farmers short of help and machinery have often had to turn over milking of their cows to the calves, resulting in "less milk, less butter." |