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Show Whatever price you pay per pack, it's important to remember this fact: By burning 25 slower than tha average of the 15 other of the largest-selling brands tested slower than any of them CAMELS give a smoking plus equal to g EXTHA SKMES gww, vvTtr- .j-g there's not only extra plea- " i. j JL sure ia Camel's costlier tobac- p ' ' cos, but extra smoking, too, because I '' t, f',, y j Camels are long-burning. Recent I f i impartial laboratory tests of 16 of ' y y J the largest-selling brands confirm I ' "t A at f' tne superior burning quality of I iv"X!: fjl America's favorite cigarette. Ilcre i, ZL jr is a summary of the scientific test fCsHMej ' 'J Cndin6s: em I y f f y 4 CAMELS were found to contain 1 &J VI A MORE TOBACCO BY I I 'y S' WEIGHT than the average for the " zJ$k W S j? I other of the largest-selling i &'$Y ) brads' f A f CAMELS BURNED SLOWER. 1 SS ' ' ! " THAN ANY OTHER BRAND , "- - , ; TESTED-25 SLOWER THAN I THE AVERAGE TIME OF THE rfCa 15 OTHER OF THE LARGEST- y,.' I SELLING BRANDS! By burning C f C. I 25 slower, on the average, Camels r 1 VA" AL "S " a 8've smokers the equivalent of 5 fljMP, CTnG ) 1 EXTRA SMOKES PER PACK! rtNiG-Be 1 Q In the same tests, CAMELS ' ' '. WrX& c I I HELD THEIR ASH EAR ji- - ,,- -rJ5 LONGER than the average time , x .C3 I for all the other brands. I jH f Camel's lonff-burning, cmtlicr tobaccos f r-i. s J-- 1 also 've ywu coolcr milder smtjkinK... x . ' j topped off with a sujK-rb aroma and deli- . y . -'S- I cato taste that have no etjual. Get stnok- ' i' A' ' i ins pleasure at itt best and more of it f . ' ' . '.. j per pack in CumcU, tlie qualily ciarelto - v ., every smokercanafTord. Penny for penuy, . ' .1 Camels arc your best cigarette buy 1 |