Show Consumers to Know by LANDIS Consumerism is not an organized movement of millions of Americans speaking for common cause in their own According to Max professor of marketing it Cornell it is a movement of many fragments with issues frequently championed by small if we are to j take a rational viewpoint on various particularly those involving we need to know much more about Brunk points out that we must not make the mistake of assuming a universality of consumer As he explains we all tend to rationalize what we consider appropriate values for others and we have difficulty understanding and respecting values other than our Traditionally our economy has been built around the market mechanism which has provided a voting place for the wants and needs of The uniqueness nf this voting place is that it respects and responds to the will of minorities as well as In the final he we must recognize that consumer protection does not come It must be paid for by the cither in added costs or through If consumers were to bc fully protected in all they would become nothing more than wards of the It should be added to the Consumer Bill of Rights that right to safety is appropriate only in the exercise of reasonable and prudent judgement by The right to informed carries it the responsibility of becoming better The to choose should include opportunity to make the of choice which consumer protectionism And right to be heard should involve respect for the differing desires of one's |