| Show vl XIA e newspaper west of alle alleghenies ghenne s appeared f years ago forked ke we the agi beginning neof af we wistem ste rn journalism it ii was on this date july 29 in 1786 that the first newspaper west of the allegheny mountains appeared it was the pittsburgh gazette whose name is still preserved in the mast of one of that cites newspapers the date is significant because it marked the beginning of the spread of western journalism A year later the second trans mountain paper was started at lexington it was john J hn bradfordt Brad fords kentucky gazette the basic unit by which advertising vertis ver irig was sold to merchants in the early days was the square a slice space ae one column tlde wide and equally deep up to about 1835 newspapers apers charged about 30 a year for g one square I 1 inserted daily thet the wide six six cent papers gave way bray to smaller penny papers in the and a new adver adder using space selling method appeal pared L ed the penny p papers apers sold advertising at a definite price per agate line the agate being next to the smallest type then in general use up until the end of th the war in 1865 newspapers were e edited primarily for men with the therise rise of the department store a gradual change took place department stores found that women were the principal buyers and began to slant their advertising accordingly clever editors bugan bagan to include news of interest to women in order to build ail an effective medium lor w women alea s advertising the trend became more mar marked ked in the when en pulitzer and hearst fought their great newspaper circulation war from that time one on women received about the same attention ioA as men from the more wide awake journalists thus advertising can be said to have aye had a part pait in the emancipation of bomea women from their earlier position of social inferiority |
