Show mOTEO OTIN TING G FAMILY BUDGET food marketing in now new england a publication pu bli cation of the first national stores recently said this athla the fewer the handling and transactions between farm arm and consumers table the lower the cost coat 0 of marketing the less storage and proc processing esIng the lower the he cost of 0 marketing the better the jobs of wholesaling and retailing the lower the cost ot of marketing the less speculation the lower the cost of oc marketing this indicates the way in which 41 ass distribution as carried on by b y chain stores and organized independent stores alike has steadily and progressively cut marketing costs it has been done with manufactured goods clothing hardware home equipment etc no less than with foods the whole idea has been to reduce the in between spread to constantly narrow the difference between what the producer Is paid and the consumer Is charged unit profits have been cut to the mini minimum muni the percentage of the consumers dollar retained as profit Is often less than two cents in normal times work such as aa this steadily betters the general standard of living in these abnormal times it Is indispensable to protect our standard of living super efficient retailing cannot prevent price increases which are caused by conditions completely beyond its control but it Is minimizing them |