Show milk nn takes t a i ices important place in nations nation war diet dairy industry breaks all production records to meet needs by E M rele ed by western newspaper union in a time when milk has become more important as a dietary diemar factor than ever before the U S dairy industry has bas taken a front rank in the war effort by smashing all records for production during the first four months of this year pounds of milk were pr produced 0 pounds over last years mark for the same period that is enough increased production in quarts of milk to make a row of af milk bottles from san francisco to boston by way of chicago and back through new york city washington D cv C and st louis to the carlsbad caverns in new mexico in other words more than dairy cows on american farms are great greatly ay exceeding last years record breaking production with the single exception of 0 april of this year milk production each month has been higher every month than for the corresponding month of the previous year since january 1940 in january 1943 production was pounds over J january of last year and pounds over the average for january in the years of 1935 to 1939 in ferrua february ry 1643 1943 these cows produced ODO pounds more milk than in february of 1842 1942 and in march production exceeded that of march last year by pounds due largely to the lateness of the season this year april production is pounds below last year but is still 1317 pounds above the average tor for the years 1935 to 1939 hard work does job but dont get the impression that these record breaking yields are being easily accomplished labor and equipment shortages are making what Is always hard work even mo more re difficult on the one and a quarter million dairy farms of the nation these producers their wives daughters and small children are tolling g long hours to take the places of the big brothers and hired hands bands who have gone to war on more than other farms where a few cows are kept as a sideline equal efforts are being made always important to health and well being of the nation milk and its products become doubly so during the war emergency the master menus of the army call for fresh fuld fluid milk every day and for butter at every meal they call for fre quent servings of cheese ice cream a and n d other dairy products field rations tic ns are made up very largely of in ilk in concentrated forms executives and managers of factories and offices are coming to real ize the part that diet plays in efficiency of workers and to insist on a greater utilization of milk and its products in many ewes by simply installing a mid meal milk service accident rates have been reduced as much as 30 per cent and the amount ot of work per employee materially increased the nutrition program ot of the national dairy council is of fundamental importance in developing this national health consciousness born of research discoveries which pointed to the place of dairy products in correcting some of the nutritional deficiencies of the first world war this program Is now in its year for nearly a quarter of a century the dairy council has spearheaded spear headed a nutrition education program in the schools and among the more than doctors doc tois nurses dentists dietitians teachers and other ion forming leaders who largely determine the food habits of the nation it Is fitting that the results of 01 these efforts should c oine come to their maximum fruition during this emergency period when such information is so much needed to achieve war effi efficiency clency that the lessons on the value of dairy products to human health are being learned Is shown by the tact fact that total consumption of all dairy products in milk equivalent rose from pounds per person in 1935 to 1939 to pounds per person per year in 1941 and from that to pounds per person in 1942 consumption of fluid milk and cream per capita rose from pounds in 1935 INCREASED DAIRY PRODUCTS r OR OUR ARMY comparison f daily ferrison wo i d aars I 1 rid 11 world war I 1 world war 11 II fresh milk 8 oz evaporated milk vi oz 10 1 oz butter Vs V oz 01 2 oz cheese V va oz ice cream Is a favorite favori te with wan men in the armed forces in world war 11 II it Is served on the average twice weekly at regular meals and eaten in large quantities in canteens tn in far I 1 larger amounts than in world W war I 1 39 to pounds in 1942 cheese consumption increased from 5 55 5 pounds to 64 6 4 pounds and ice cream consumption from a little over 7 quarts to 13 quarts per capita during that same period consumption of milk in most other forms increased this growing appreciation of the food values ot of milk and its products has resulted in a realization by government that fighting forces must have adequate quantities of dairy products it has caused milk and its products to be given no 1 I place among the protective foods it Is even made necessary the furnishing of vast quantities of dairy products to our allies all ali of this adds up to the greatest opportunity and the greatest challenge that has ever come to the dairy industry it means that the greatest contribution the skilled dairy farmer or dairy plant W worker can make Is to stay right on the production line feeding soldiers an and ca ward war workers without foods of the right kind army efficiency goes pounds of butter a year almost pounds of m milk ilk are required to make that much butter or more than pounds of milk a day stated differently the milk that Is required every day to make butter tor for government needs would fill a train of 0 pound capacity tank cars 53 miles long but that Is only a part of the government needs for lend lease and lor for the army fifty per cent ot of all the american cheddar cheese Is being called for by the government for wartime needs it Is anti anticipated that this will amount to about pounds of cheese this year another pounds of milk are needed to make this cheese that is pounds of milk a day if we were to take an average farm from the one and a quarter million dairy farms of the united states and ask that they produce enough milk to meet the governments cheese needs for the war emergency for one day it would take that farm years to do so V U 8 to increase purchases during the period of heavy production beginning may 1 the government is requiring that thai the amount of butter to be set aside for lend lease and the fighting forces be increased from 30 to 60 50 per cent likewise the cheddar cheese required tor for these purposes is increased from 50 per cent to 70 per cent however it is assumed that tha t this is done to get the bulk of the government needs while supplies are the lar largest 9 est and thus leave fairly uniform amounts for civilians throughout the year it Is not anticipated that the total governmental needs will exceed 30 per cent of the butter and 50 per cent of the cheddar cheese tor for the entire year evaporated milk Is being called tor for by the armed forces to the extent of cases a year that calls for more pounds in addition fresh fluid milk Is on the army master menus every day and ice cream is served from 8 to 12 times a month milk is also served frequently in cocoa and various other forms of defatted ted milk powder there is practically no limit to the needs of the government both for the fighting f forces arces and for lend lease manufacturers rs are required to sell 80 90 per cent of all their spray process in milk ilk powder to the government many of them dispose of all of it in that way altogether about pounds of defatted ted milk powder was made last year fr from orn ab about out 7 billion pounds of skim milk probably another pounds of defatted ted milk powder could be made if the price were high enough to encourage diverting it from livestock feed and if milk drying machinery could be made available in spite of every effort along the production line it will not be possible to provide civilians with all of the dairy products they want ice cream production has been reduced to 65 per cent of that made last year in order to make the additional milk solids available for our fieh tine down and the war workers efficient effi cien forces that means there will only cy declines be 85 quarts per civilian this year to feed these forces and as compared with 13 quarts last our allies the government r quires year alter after the necessary butter dairy plants to set aside 30 per has been set aside for army and lend cent of all the butter made each lease needs there will only be about month that will be approximately 12 pounds each for civilians this year compared with 17 pounds in former years taking out the army requirements 90 quire ments tor for cheddar cheese civilians 04 will probably have to reduce their cheese consumption from 68 65 0 j pounds last year to less than 5 pounds this year these curtailments curt ailments represent a distinct sacrifice on the part of consumers jae DAIRY PRODUCTS manufactured in the united states 1942 shaded areas show amounts required for lend lease and fighting forces in 1943 SOURCE U S department OF agriculture i percentages of butter and cheese requirements are higher in heavy producing months and are expected to be reduced in the low producing period |