Show industrial products are dressed upa to spur greater sales NEW YORK under the magic wand of an indiana boy who made the big city sit up and listen a strange mixture 0 of science engineering and art is helping to fit the luxuries of modern living to the pocketbooks of mr and mrs america high in his modern office in one of the busiest sections of new york city walter dorwin teague who was born in pendleton ind is taking industrial products apart analyzing them and handing them back with new clothes new color and in a majority of cases at a cheaper price pr ce to the consumer he Is the pioneer of industrial design the tailor of manufactured manufactured products so heartily hasin has industry MV taken teagues designs to its bosom that he be is retained by several of the k largest corporations of the country just to keep their ANEW products a and n d business equipment well walter D teague dressed good design teague says is design for maximum functional efficiency fici ency therein lies the success story of a score of products some originally designed some redesigned by teague who came to new york to study painting found his talents bet ter adapted to decorative advertising display and typography where he became a leader then bowing to the wishes of his clients he turned to industrial design since that time he has designed everything from cameras and stoves to huge exhibit buildings at the worlds fair where he is one of the members of the board of design |