Show THERES GOLD IN WINDOWS THE ta HE display manager for a chain of drug stores who has devoted his business life to making windows pay a profit has discovered some interesting facts about displays the value of a window is determined by the number and character of people who pass about 10 per cent of the population of a town or city will pass a window of 0 reasonably good location in a day in other words such a window in a town of will have about 1000 passersby per day or per week properly used window space is worth 20 per cent to 50 per cent of a stores rent in warm weather about five people will use the tha shady side of the street tor for every tour four who use the sunny side it takes the I 1 average person seven seconds to pass a window and those who stop to look at a display will rarely remain longer than 30 seconds displays must therefore be built aro around und interesting ideas and tell fell the selling story in not more than 30 seconds window displays are important because 87 per cent of all purchasers are based on sight shopping is mostly seeing and seeing is believing when a store has windows on both sides of the store entrance the right hand window always receives more attention than the left it pays to display goods advertised to in local newspapers there are more than brandhof brand tooth pastes pale but a dozen well wall advertised brands represent 80 per cent of the total toothpaste business |