Show V DOLLAR MAKERS manufacturer can sell for his customer by GEORGE T EAGER THERE teising HERE is a type of advertising used in business today which is known as talking to the public over the shoulders of your customers for ansta instance nee a manufacturer fac of tin cans does not sell to the general public but he does sell to the packers of food products so his advertisements ti tell the buying public about the advantage of canned food products and the can manufacturer thus secures th the L good will of every food packer HI his advertising talks to the public over the shoulders of the packers who are his customers it is not ethic ethical 0 for dentists to advertise i but a manufacturer of a product sold to dentists published newspaper a advertisements ver ti headed who stole this dentists hour and pleaded with readers to keep dentists appoint ments he earned the undying gratitude ot of all dentists since the housewife gave up baking bread at home the market for yeast has been among commercial bakers but consumption ot of wheat flour was 21 per cent less leis from 1620 1920 to 19 1030 30 than I 1 it t w was as fr from om 1890 to 1800 1900 so a large yeast company advertises the health benefits of eating more bread and creates good will among its customers the commercial bakers A manufacturer of laundry machinery tells the public about the benefits of patronizing laundries a leading bank advertises its home city a railroad advert advertises lies the section of the country it serves a gasoline company urges summer tourists to spend their r vacations in the states in which it does business many businesses that do not sell the general eral public car advertise tor for the benefit of their important customers and thus benefit themselves |