Show PUBLIC TREND TRE ND IS IMPORTANT A A GREAT textile manefa C turing business that once employed has been ordered liquidated by a federal judge thirty years ago it was a leader in its field a power in the industrial world today it is nothing but an assortment sort ment of buildings and machinery to be sold to the highest bidder As a rule the cause of the failure of many a business is the inability of its management to sense public trends to study the speed with which they develop and then quickly adapt products to these trends A large manufacturer of umbrellas urn brel foresaw the adverse effect of closed automobiles on umbrella sales sensing the great future growth of aviation the company quickly dropped out of business the umbrella tlona and devoted its entire efforts to the manufacture ot of parachutes today it is a going business when the automobile ma bile business was in its infancy the united states was dotted with wagon and carriage manufacturers many of them large and well financed out of all of them only one foresaw the trend from horses to gasoline motors clearly enough to see the advisability of 0 becoming an automobile ma manufacturer the rest have fallen by the wayside business men have been known to get visions of the future from small incidents one of the financial powers in the aviation business was asked why he be had dared risk so much capital in the industry in its early and hazardous days 1 I just looked around at the youngae youngsters rs in my neighborhood and saw them discarding fire engines and trains tor for model airplanes ho he replied when I 1 became convinced the aviation business had a great future bell service |