Show the livestock situation by J A mcnaughton faced with the prope prospect ct of larger sup supplies pIles of 0 all livestock Ih estock during the next few years the entire livestock and ment packing industry Is giving serious thought to a comprehensive adi advertising erti shig and merchandising campaign as a means of broadening market outlets and stabilizing prices when we e consider that the hie livestock and ment meat business Is the largest business in america it seems strange that the industry lins has not long ago de dm eloped and put into motion sue such li a merchandising program due respect must be paid packers both large and small for their individual to advertise meats under their own trade brands most of such advertising has been devoted to pork products and more particularly to hams and bacon but it must be admitted that generally speaking practically all of the advertising that has been devoted to meats has featured price and that such advertising ver has haa been on almost entirely by retail meat dealers livestock interests feel that it Is important to advertise the good qualities of meat as a highly necessary food and to broadcast to the world through a national advertising adibi using program the facts de doped by b the national livestock hoard board about meat at m es sell atiat to rood good health them loiero also nl io Is it feeling on tile part li nt of many main stockmen stoc kmen knien that nil all incata sold old nt at retail ii tall should bear a i federal stamp indicating the quality of the lie product they feel that such a more moe would protect lit in making maing their pur and would vod tend to establish mr fair price pi ice differentials based on oil quality and finish in my opinion grading of meats with etli a federal stamp showing the grade would in the lie long run be a valuable tillable contribution to the livestock und business however nie are two sides to the ques tam tl i mum range lange men believe that their might be discriminated under such a system and some ut of the leading men in n the ineat business insist that grading alone ul nc indicate tenderness and flavor theia point is that it is ii into ne cesary sir to properly age beef no matter what the finish in order older to attain tenderness and tint that no grading system can actually assure the consumer of a jandard tan dard product the attitude of lauy people Is that more education is needed through advertising as to hov bow to best prepare ments meats iut but western beef producers on the whole biolo have hae glen given the matter of ment meat grading and skimping ping i a groat great deil deal of consid erat loii during dining tile the past several ears and many producer organ lit lons liae have come out strongly in III favor of local and national legislation which would call for the and stamping of all meats old |