| Show state should share in advertising scenic scenic attractions to increase travel 1 utah needs an adequate appropriation pria tion to properly advertise its scenic attractions in the opinion of travelers who have visited this state and nd who have declared that the sic scenery enery here excels that found in rocse sections of the world tl the i appropriation should be made by the legislature it Is 13 pointed out because the expenditure of jr money by visitors benefits the people generally and therefore the investment of money to bring visitors here should be ladeby made by the people ale generally through legislative action it is interesting to note that at the to total 61 value of the tourist trade in the united states will exceed four billion five hundred million dollars according to estimates of this amount it ft la is estimated that utah will receive approximately twenty five million dollars those who have studied the situation de clare that promotion it Is not unreasonable to expect that tourist business inn can be developed into the states larg est industry with estimates of value running to as a high as one hundred million dollars annually after a ten beir arlod of aggressive advertising pr promotion at the present time 35 states ol of the union have made advertising appropriations to attract tourists and industries tho te federal government has found that the tourist ollar dollar Is distributed as follows retail merchandise 28 26 cents restaurants and cafes 21 cents hotels and tourist camps 17 cents automobile accessories gasoline and oil 12 cents confection arles 5 cents incidentals 19 cents fortunately tourist travel provides one of the finest moans means we havenor have for this redistribution 0 new money through the west the tourist dollar Is a restless rest lesi dollar it is forever changing chandl hands making its eternal round from merchant to wage earner and mackto merchant with a constant stream finding its way into tax char channels nels the appropriation by the state of ODO for or the next year to properly advertise scenic resources to the world should be as successful as promotion efforts used by private industry in this connection the efforts made in the past by individual chambers of commerce and other civic boards are to be commended and such efforts should be enlarged upon in addition to this however utah as a state should tell bell the story of its scenic attractions money judiciously expended in this cause will bring more people 0 to the itie state and with them will come increased circulation of new money which circulates to ta all business and stimulates trade generally by the adoption of such a program utah should draw a larger percentage of american tourists and should keep them here faa fot a longer period our present revenue from this source should be increased iner eased the undertaking will require thorough and careful planning to ta effect the proper coordination and correlation of all groups but bui it seems logical that the state government should lead the way in this VY promotion |
