Show american tourists will spend huge sums to visit nation s play grounds this year on the front coyer cover page of the salt bait lake tribunes magazine sec ton for sunday of this week an illustrated lust rated article summed up the amount spent this year by tourists which was given as four billion doll dollars n rs the article states that this amount was estimated by the american petroleum institute and was based on an extensive survey of expenditures throughout the united states representing the total amount that would be spent during the year of 1938 1038 in the illustration the amounts were segregated ond and included billion that would be spent for bior clothing and incidental supplies before leaving home eight hundred million tor for gas and oil repairs rep alra etc two hundred and forty million for hot dogs digs pop and other confections confect ions eight hundred ml militia him for foi lodging three hundred and twenty million for bathing movies movie and other entertainment and eight hundred and forty million for food to many these figures will seem high but it is said that the new mexico tourists bureau made an extensive survey recently and the estimated average cost of a touring trip in the united states was 7 per day for each person using this figure together with the fact that more than ten million cars are now on the roads or will be before the close of the year could easily be made to total the amounts mentioned in the article in the salt lake paper utah as a state should be entitled to one forty eighth of the to tal amount which would mean nn an annual income for the year ot of and figuring according to the percentage of national attractions tr for travelers in the state it should bo be entitled to far more than that amount the question Is is utah getting its share of the amount all of the national parks are located in eleven western states and utah has two of them the only state claiming that many to say nothing of the various national monuments monument it located within its boundaries yet an investigation shows that utah as a state does doea less advertising of its scenic attractions tr than any other western state what is the reason are utah people ashamed of their scenic wonders or dont they wish to receive their just share from one of the largest industries of the day the tourist industry it has been stated that agricultural crops may fall fail mines and factories close down banks and other financial institutions be hard pressed for ready cash but the tourist industry has made a steady increase for the past sixteen years even during the greatest depression that the world has ever known southern utah has a great opportunity port unity knocking at its door every day having in its vicinity the two national parks in the state six of the eight national monuments in the state and liew scenic areas being made accessible access able to tourist travel each year it Is a veritable tourists playground this thia section of the state should capitalize cap on its scenic area and advertise it to the world the clu alls should sh get back of every movement that is launched that would ili any way bring travel to its door the T ile tourist trade alone could be made to bring more to the section than any other industry la Is doing today but the influx of tourist travel would serve to enlarge all other industry those hoso now in operation as well as new ones that could and would spring up southern utah has eight of the ton ten major attractions in the state allowing it 80 per cent of the states tourist income which would amount to this however is figured on a basis of the state against the other 47 states and the area against the other national moun ments of the state it is thought should the figures be based on actual tourist attraction utah in comparison with other states and southern utah in comparison with other areas in the state that the figure would be much larger yet southern sou th utah as an area and utah as it a state is spending some for advertising when five per cent of the income that could be gained which is very conservative percentage for a private business to spend for advertising would total what la Is the trouble dont utah people want the business or are they afraid to spend a lime dime when figures prove that it will bring back two dollars conscience that still small 0 olce ice that tolls tells us its somebody Is 1 watching matching |