Show OFF SEASONS BEST TIME TO ADVERTISE too many advertisers are fl hovers evers they like seeing their names and their goods in print they feel that maybe it helps certainly it hurt they are glad t to advertise when times are rood good and a little extravagance and display seem justified but do they believe that their advertising ver Is an essential part of their business as essential as the machines that make their product or the salesmen who call on customers not a bit advertising Is the first thing to go overboard followed perhaps by the last new vice president in charge of this and that what advertising needs Is more converts to the faith who feel that their advertising Is not an emotional outburst but part of their longtime I 1 plans to grow through better selling of better goods not a thing lightly to be discarded or interrupted dut but if advertising needs more converts perhaps it needs also more evangelists to preach the true faith said an able manufacturer the ilio Inird hardest est thing to do with nn an advertising manager Is to keep him from spending all his money when times are good and make him save it for bad times when its re really ally needed times are bud bad but already they how signs of becoming better when they are really good can advertising ver men direct some of their great abill abilities ties to making true believers of those in the pews who are enjoying the music and displaying their new clot clothes bes nations business |